Fernandez explained that Marketo helps companies both big and small build more profitable relationships with their customers by combining multiple channels, like web, email and social, into a single platform. He said by coordinating these disparate channels, companies can market more effectively and build more meaningful relationships.
When asked about the recent acquisition of ExactTarget (ET) by Salesforce.com (CRM), Fernandez said that Marketo has grown up in a very competitive marketplace and he plans to continue effectively competing against ExactTarget's offerings.
Turning to the company's profitability, Fernandez said that like many cloud companies, Marketo is focused on growth and won't concern itself much with profitability for the near future.
Finally, when asked whether marketing on Facebook (FB) actually works for customers, Fernandez said absolutely. He noted that many of Marketo's use Facebook to build campaigns and help spread their image and have had great success.Cramer said that despite not being profitable, Marketo is an interesting story.