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TheStreet Open House

Cramer's 'Mad Money' Recap: Accentuating the Negative

Fernandez explained that Marketo helps companies both big and small build more profitable relationships with their customers by combining multiple channels, like web, email and social, into a single platform. He said by coordinating these disparate channels, companies can market more effectively and build more meaningful relationships.

When asked about the recent acquisition of ExactTarget (ET) by Salesforce.com (CRM), Fernandez said that Marketo has grown up in a very competitive marketplace and he plans to continue effectively competing against ExactTarget's offerings.

Turning to the company's profitability, Fernandez said that like many cloud companies, Marketo is focused on growth and won't concern itself much with profitability for the near future.

Finally, when asked whether marketing on Facebook (FB) actually works for customers, Fernandez said absolutely. He noted that many of Marketo's use Facebook to build campaigns and help spread their image and have had great success.

Cramer said that despite not being profitable, Marketo is an interesting story.

No Huddle Offense

In his "No Huddle Offense" segment, Cramer asked the question, is McDonald's out-innovating Apple (AAPL)?

McDonald's was able to wow investors by posting better-than-expected same-store sales thanks to a host of menu changes that appear to be working. Meanwhile, Apple, a stock Cramer owns for his charitable trust, Action Alerts PLUS , announced only incremental positives at its developers conference today, nothing that would prompt analysts to revise estimates to the upside.

Cramer said he's repeatedly asked about Apple, and has told investors that even special companies like Apple still trade on earnings per share, which is why surprise announcements like McDonald's hold more weight than expected ones from Apple.

To watch replays of Cramer's video segments, visit the Mad Money page on CNBC.

-- Written by Scott Rutt in Washington, D.C.

To email Scott about this article, click here: Scott Rutt

Follow Scott on Twitter @ScottRutt or get updates on Facebook, ScottRuttDC

At the time of publication, Cramer's Action Alerts PLUS had a position in AAPL, COST and FB.

Jim Cramer, host of the CNBC television program "Mad Money," is a Markets Commentator for TheStreet.com, Inc., and CNBC, and a director and co-founder of TheStreet.com. All opinions expressed by Mr. Cramer on "Mad Money" are his own and do not reflect the opinions of TheStreet.com or its affiliates, or CNBC, NBC Universal or their parent company or affiliates. Mr. Cramer's opinions are based upon information he considers to be reliable, but neither TheStreet.com, nor CNBC, nor either of their affiliates and/or subsidiaries warrant its completeness or accuracy, and it should not be relied upon as such. Mr. Cramer's statements are based on his opinions at the time statements are made, and are subject to change without notice. No part of Mr. Cramer's compensation from CNBC or TheStreet.com is related to the specific opinions expressed by him on "Mad Money."

None of the information contained in "Mad Money" constitutes a recommendation by Mr. Cramer, TheStreet.com or CNBC that any particular security, portfolio of securities, transaction, or investment strategy is suitable for any specific person. You must make your own independent decisions regarding any security, portfolio of securities, transaction, or investment strategy mentioned on the program. Mr. Cramer's past results are not necessarily indicative of future performance. Neither Mr. Cramer, nor TheStreet.com, nor CNBC guarantees any specific outcome or profit, and you should be aware of the real risk of loss in following any strategy or investments discussed on the program. The strategy or investments discussed may fluctuate in price or value and you may get back less than you invested. Before acting on any information contained in the program, you should consider whether it is suitable for your particular circumstances and strongly consider seeking advice from your own financial or investment adviser.

Some of the stocks mentioned by Mr. Cramer on "Mad Money" are held in Mr. Cramer's Action Alerts PLUS Portfolio. When that is the case, appropriate disclosure is made on the program and in the "Mad Money" recap available on TheStreet.com. The Action Alerts PLUS Portfolio contains all of Mr. Cramer's personal investments in publicly-traded equity securities only, and does not include any mutual fund holdings or other institutionally managed assets, private equity investments, or his holdings in TheStreet.com, Inc. Since March 2005, the Action Alerts PLUS Portfolio has been held by a Trust, the realized profits from which have been pledged to charity. Mr. Cramer retains full investment discretion with respect to all securities contained in the Trust. Mr. Cramer is subject to certain trading restrictions, and must hold all securities in the Action Alerts PLUS Portfolio for at least one month, and is not permitted to buy or sell any security he has spoken about on television or on his radio program for five days following the broadcast.

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