Marley Coffee Engages Brand Strategy Group Get Stirred Up
LOS ANGELES, June 7, 2013 /PRNewswire/ -- Marley Coffee (OTCQB: JAMN), ( www.marleycoffee.com), the sustainably grown, ethically farmed and artisan roasted gourmet coffee company, today announced that it has engaged David Roth and Rick Bacher of Get Stirred Up to oversee all branding activities for the company. They will be in charge of providing a full suite of brand management and design services -- from positioning to package design, website redesign and in-store and online marketing.
The brand strategy and design duo, who each have more than 25 years of experience working with both legacy and entrepreneurial brands, as well as creating their own high-profile ventures, are known for turning everyday commodities into lifestyle "badges" that convey what's truly important to consumers. They've gained significant notoriety for this in the food and beverage categories, in particular, and for shining spotlights on unarticulated consumer needs and innovative approaches to meet them, across a wide range of other industries, as well.
"We're energized by David and Rick's passion for tapping into those not-so-obvious but incredibly powerful reasons why consumers are drawn to one brand over another, especially in categories where there is so much choice," said Rohan Marley, Founder and Chairman of Marley Coffee. He added: "Coffee, like music, is one of those huge and everyday things that almost everyone consumes. When it's really good quality, it inspires and moves you. And in our case, with Marley Coffee, it also allows you to make a real difference in the world -- because of the many different ways we as a business give back to the community. Music was my father's calling. Coffee is mine. Both are incredibly powerful means towards incredibly powerful ends and Get Stirred Up immediately honed in on that."
Brent Toevs, CEO of Marley Coffee, commented: "I was particularly impressed by the very public acclaim the pair have received by Donnie Deutsch, Katie Couric and various food, beverage and retail industry analysts for their ability to look at the most ordinary, everyday products from a novel, lifestyle perspective and get people excited about buying them." He added: "As we're undergoing such significant expansion right now, it is more critical than ever to bring in this level of support. Getting products onto the shelves is only half the battle. Getting them off the shelves is the key to real revenue growth and that's why we've turned to Get Stirred Up.""Marley Coffee, whose tagline is serendipitously 'Stir. It. Up.', presents us at Get Stirred Up with an unprecedented set of vibrant brand assets to work with," said Roth. "There's the Marley name -- rich in legacy, Rohan's inspiration and passion, the ultra-premium quality of the products and the innovative ways to enjoy them -- whole or ground beans, RealCup single-serve cups, automated retail, the company's deep commitment to global social causes, and the huge momentum it is currently experiencing in terms of worldwide awareness and distribution. We're excited to stir all that up."
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