June 6, 2013
Identity Guard, a leading
identity theft protection
service from Intersections Inc., has been named to the Online Trust Alliance (OTA) 2013 Online Trust Honor Roll for demonstrating exceptional data protection, privacy and security to better protect their customers and brand from the increased threats of cybercriminals. The Honor Roll was started in 2005 by the OTA, a nonprofit organization that works collaboratively with industry leaders to enhance online trust, in an effort to drive adoption of security, data protection and privacy best practices.
As part of the 2013 comprehensive audit, the OTA analyzed more than 750 domains and privacy policies, approximately 10,000 web pages and more than 500 million emails from key public and private businesses; including, the Internet Retailer 500, FDIC 100, Top 50 Social Sites, as well as members of the OTA. In addition,
were analyzed for recent
incidents and settlements with the Federal Trade Commission.
"Consumers are trading billions of pieces of personal data in exchange for desired services. They rely on the integrity of the businesses collecting and storing this information to protect them," said
, President and Executive Director for the Online Trust Alliance. "We are very pleased with the voluntary level of adoption many consumer-facing websites implemented this year that went above and beyond baseline compliance."
Being named to the 2013 Honor Roll is a significant achievement considering the large number of companies that received failing marks for inadequate domain and consumer protection (22%), insecure websites (11%), and inadequate privacy policies or data collection practices (35%).
"We are pleased to again be named to the OTA's Online Trust Honor Roll for the third year in a row," says
, Vice President, Information Security, Intersections Inc. "Our consumers put the utmost trust in us to protect their private and valuable data and they should feel a high level of comfort knowing we have a leading team of professionals who work around-the-clock to ensure we are always using the most effective methods necessary."
Nearly a third of the companies reviewed made the Honor Roll, including Identity Guard. The report indicates that company size and/or sales are not true measures of the level of security and privacy a company implements. "All companies are equally evaluated by the same criterion regardless of size. We have seen large e-retailers with significant sales fail to make the Honor Roll; conversely we have seen small to mid-size companies taking top grades," said Spiezle.