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Kellogg Launches Hot Cereal, Bars, Shakes And More For Changing Breakfast Preferences

Stocks in this article: K

BATTLE CREEK, Mich., June 6, 2013 /PRNewswire/ -- Kellogg Company is introducing several new breakfast products to meet the changing needs and preferences of many of its consumers, including Special K® Nourish hot cereal and bars, and Kellogg's® To Go breakfast shakes.

"Special K Nourish hot cereal and bars are specifically designed for people who are seeking positive nutrition to help manage their weight," said Doug VanDeVelde, senior vice president, Kellogg Morning Foods.  "These consumers are focused on eating better, not just eating less."

When considering a nutritious breakfast, 54 percent of consumers think fiber is important and 49 percent think protein is important.[i] Special K Nourish hot cereal features a unique whole grain blend, including quinoa, oats, barley and wheat, and each serving provides 8 grams of protein and 5 grams of fiber.

This is the first-ever hot cereal from Special K in the U.S. and it debuts in three flavors: maple brown sugar crunch, cranberry almond, and cinnamon raisin pecan. Nourish hot cereal comes in a two-pack of single-serve cups that can be quickly prepared stirring in hot water or by adding cool water and heating in a microwave.  Nuts and fruit are provided in a removable cap and can be stirred into the hot cereal for a delicious taste experience.

Nourish nutrition bars provide 5 grams fiber and 8 grams protein and each bar is made with premium ingredients such as quinoa, fruit, nuts, and seeds. They debut in dark chocolate nut delight, cranberry almond, and lemon twist flavors.

Even though most consumers know breakfast is the most important meal of the day, thirty million Americans skip breakfast every day, with young adults (20 percent) and teens (17 percent) having the highest rate of missing their morning meal.[ii]  The number one thing that would enable more people to eat breakfast is increased availability of convenient breakfast items.[iii]

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