This Day On The Street
Continue to site right-arrow
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
TheStreet Open House

'Dads Deserve Better' Movement Comes To Canada

Stocks in this article: DEO

The Makers of JOHNNIE WALKER® Blended Scotch Whisky Celebrate Dads ahead of Father's Day

TORONTO, June 6, 2013 /CNW/ - Shopper statistics reveal that traditionally consumers spend more on Mother's Day than Father's Day. Today, the makers of JOHNNIE WALKER® Blended Scotch Whisky announced their support for 'Dads Deserve Better', a global movement addressing the need for giving dads more thoughtful gifts. Rather than the standard present of socks or a tie, the movement encourages family members to step it up and 'give better' to their dads.

Failing to express what they really want, combined with the casual acceptance of mediocre gifts, has become commonplace among dads when it comes to Father's Day. Seeking to change this, JOHNNIE WALKER has put their efforts into identifying an ideal way to celebrate all that dads do.

"We believe that dads everywhere have been getting the short end of the stick over the years, and that they deserve better," said David Allard, Marketing Director, Whisky/Rum, Diageo Canada. "Quality time over a glass of scotch is the perfect way to celebrate dad's special day."

The 'Dads Deserve Better' movement began with the popularity of a video featuring a disgruntled dad finally taking a stand on typical Father's Day gifts. Shared across social channels, the tongue-in-cheek video currently has over 200,000 views and can be viewed at www.dadsdeservebetter.ca.

Globally, 'Dads Deserve Better' continues to make waves by organizing a letter writing campaign, producing additional videos, forming retail partnerships and organizing local "protests". Toronto will play host to their very own protest on June 13 th, 2013. Stay tuned for more information.

Additionally, there is an exclusive gifting opportunity to make Father's Day even more special with personalized custom engraving on your JOHNNIE WALKER Blue Label bottle at select liquor stores. For details, visit JOHNNIE WALKER Canada.

Please enjoy your favourite JOHNNIE WALKER Blended Scotch Whisky responsibly.

1 of 2

Select the service that is right for you!

COMPARE ALL SERVICES
Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
DOW 16,805.41 +127.51 0.76%
S&P 500 1,964.58 +13.76 0.71%
NASDAQ 4,483.7150 +30.9230 0.69%

Brokerage Partners

Rates from Bankrate.com

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs