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June 6, 2013 /PRNewswire/ -- Ray Hopkins has been named President of Television Networks Distribution, CBS Corporation, it was announced today by
Joseph Ianniello, Chief Operating Officer, CBS Corporation, to whom he will report. In this newly created role, Hopkins will work closely with Ianniello to secure new retransmission and affiliation agreements for CBS's broadcast and cable networks, including the CBS Television Network, Showtime Networks, CBS Sports Network, Smithsonian Networks and TVGN (a joint venture between CBS Corporation and Lionsgate).
"CBS Corporation provides much of the best content in the business to cable operators, satellite providers and telco services, among others," said Ianniello. "Realizing full value from the growing number of viable distribution services is a cornerstone of the Company's growth strategy. We are very pleased to add an executive of Ray's caliber – particularly one with his wealth of relevant experience – to bring this initiative to another level. Leslie, myself, and all of us at CBS look forward to his contributions in that regard."
An industry veteran, Hopkins brings more than 24 years of experience to the role, including nine years as the Chief Operating Officer of YES Network (Yankees Entertainment and Sports Network), where he was responsible for the day-to-day operations of the company's affiliate sales, legal, finance, business development, new media, marketing, human resources and communications departments. YES was the first regional sports network in the country to be distributed by cable operators outside its home-team territory, and the network is now the largest regional sports network in the country.
Hopkins, who joined YES as COO in 2004, was also pivotal in YES' partnering with Major League Baseball Advanced Media to produce the first live in-market streaming offering in professional sports including games with local television rights. Hopkins was instrumental in delivering the first-ever 3D Major League Baseball (MLB) telecasts and the first interactive MLB telecasts. He also launched YES' VOD product, and managed the rollout of YES' 24/7 standalone high-definition channel, YES HD.