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American Greetings Named A Top Trusted Website In OTA's 2013 Online Trust Honor Roll

CLEVELAND, June 6, 2013 /PRNewswire/ -- American Greetings today announced it has been named to the Online Trust Alliance (OTA) 2013 Online Trust Honor Roll for demonstrating exceptional data protection, privacy and security in an effort to better protect their customers and brand from the increased threats of cybercriminals and to elevate their trust level. 

OTA, a nonprofit organization that works collaboratively with industry leaders to enhance online trust, completed comprehensive audits analyzing more than 750 domains and privacy policies, approximately 10,000 web pages and more than 500 million emails for this report.  The composite analysis included over a dozen attributes focusing on 1) site & server security, 2) domain, brand, email and consumer protection, and 3) privacy policy and practices.   In addition to the in-depth analysis of their web sites, Domain Name Systems (DNS), outbound emails, and public records were analyzed for recent data breach incidents and FTC settlements.   Key sectors audited include the Internet Retailer 500, FDIC 100, Top 50 Social Sites as well as OTA members.

"Consumers are trading billions of pieces of personal data in exchange for desired services. They rely on the integrity of the businesses collecting and storing this information to protect them," said Craig Spiezle, president and executive director of the Online Trust Alliance.  "We are very pleased with the voluntary level of adoption many consumer-facing websites implemented this year that went above and beyond baseline compliance."

"Through an ongoing process we have evolved our data security and privacy practices from one of compliance to one of stewardship" said Joseph Yanoska, Vice President, Technology, American Greetings. "We're honored by the recognition the OTA has given us, and are committed to support their efforts.  We share and embrace their approach to security and hope that it results in a higher level of trust from our customer base."

Nearly a third of the companies reviewed made the Honor Roll, including American Greetings.   The report indicates that company size and/or sales are not true measures of the level of security and privacy a company implements.  "All companies are equally evaluated by the same criterion regardless of size.  We have seen large e-retailers with significant sales fail to make the Honor Roll; conversely we have seen small to mid-size companies taking top grades," said Spiezle.    

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