NEW YORK ( TheStreet) -- Hulu has become a hot property in recent weeks, as multiple bids have come in for the company, including Yahoo! (YHOO). Now, AT&T (T) is reported to have thrown its hat in the ring. I'm just not sure why.
AllThingsD reports that AT&T is interested in joining with The Chernin Group to bid for the online entertainment company. So far, the other potential buyers are DirectTV (DTV), Time Warner Cable (TWC), private equity firms KKR, Guggenheim Digital and Silverlake Partners, as well as the aforementioned Yahoo!, and talent agency William Morris Endeavor.
The major problem with Hulu, and it has been for years, is who actually owns the content and what the licenses will be if the company changes hands. Hulu is owned by Walt Disney (DIS), News Corp. (NWSA) and Comcast (CMCSA), via its ownership in NBCUniversal. Given the increased premium placed on video content, it's pretty clear that any deal for Hulu would have issues with the content rights.
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