This Day On The Street
Continue to site
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

Yandex Redesigns Search Results Page With Launch Of Interactive Snippets

MOSCOW, June 6, 2013 (GLOBE NEWSWIRE) -- Yandex (Nasdaq:YNDX), Russia's largest search engine, has announced significant changes to its Search Engine Results Pages (SERP) with the launch of interactive snippets called ' Islands'. This new feature will speed up engagement with websites and services by allowing users to action their query – such as booking cinema tickets, making restaurant reservations or paying a bill – directly from the search page rather than through an organisation's website.

Islands has been designed to provide a new level of user experience, responding to web searches with solutions rather than just information. As such, it will speed up the link between searches and services, minimising the risk of organisations losing business through lengthy search processes or complicated web pages. Evolved from 'rich' snippets, the tools for interactive snippets will be made available to web developers so that they can add this functionality to their websites.

With recent surveys showing that customers often leave a search page in less than half a second if they don't discover what they're looking for, Yandex believes that facilitating a rapid start to the user's journey directly from the SERP will improve user satisfaction and conversion rates for online businesses.

"Apps have changed people's expectations of usability, especially on mobile," said Ilya Segalovich, CTO at Yandex. "When people search on the rich web these days, they are often looking to carry out an action. What happens now is that even if you can see in search results a link to the website where you can potentially book your movie ticket or pay your bill, you still need to click through to this site and possibly even browse a few pages before you find the booking form. We're speeding up this process.

"Interactive snippets deliver a new level of user experience. Sitelinks are an outdated way of providing information and rich snippets are mere decoration. We know users want faster, more direct engagement with services, and interactive snippets mean businesses can better serve the needs of their customers by offering a shortcut to the ultimate search."

1 of 2

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Options Profits

Our options trading pros provide over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • Actionable options commentary and news
  • Real-time trading community
SYM TRADE IT LAST %CHG

Markets

DOW 18,126.12 -36.87 -0.20%
S&P 500 2,120.79 -2.69 -0.13%
NASDAQ 5,097.9760 -8.6170 -0.17%

Partners Compare Online Brokers

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs