REDWOOD CITY, California
June 5, 2013
(NASDAQ: NICE) and
today announced a partnership that aims to help organizations improve performance among customer-facing and back office employees by using gamification techniques such as virtual challenges, contests, and quests. The joint NICE/Bunchball offering provides businesses an innovative way to incentivize employee excellence, motivate higher levels of service, and motivate behavior that drives results.
Many organizations are investing in gamification to drive employee performance and customer engagement. Gartner predicts that "by 2015, more than 50 percent of organizations that have managed innovation processes will gamify those processes."
"Gamification and Workforce Optimization are an impactful combination for businesses looking to improve employee productivity and drive bottom line results," said
, Vice President, Strategy and Business Development, Bunchball. "NICE's market-leading
give organizations the ability to measure and manage employee performance. Gamification takes this one step further, enabling organizations to deeply engage their employees through game mechanics that address achievement, progress, recognition, competition and collaboration. These combined solutions will help cultivate more engaged employees who will onboard faster, perform better, and stay longer."
Incentive Compensation Management
will be the first NICE WFO solutions to incorporate game mechanics powered by the Bunchball Nitro gamification platform. Using the combined solutions, NICE customers can easily create gamified experiences that feature individual and team-based competitions, knowledge quizzes, and points and badges for attaining sales-based targets. They can also launch dynamic recognition, reward, and retention programs that motivate collaboration and best-practices sharing.
"We are excited to be partnering with Bunchball, as they have an innovative vision for workforce gamification and are setting the standard in this market," said
, General Manager, NICE
Workforce Optimization solutions
. "Our customers know that employee engagement is the foundation for providing an excellent customer experience, increasing sales, and achieving business goals. In today's social enterprise, gamification offers a new way to empower the workforce to achieve all of these things."
Gartner Research Document,
Gamification 2020: What Is the Future of Gamification?
5 November 2012