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Informatica Data Integration Hub Rewrites The Rules For Application Data Integration

Informatica World, Las Vegas, June 5, 2013 (GLOBE NEWSWIRE) -- Informatica Corporation (Nasdaq:INFA), the world's number one independent provider of data integration software, today introduced the Informatica Data Integration Hub (DIH), encompassing a new architectural approach for centrally managing data access and distribution across large and complex application infrastructures.

Informatica DIH is the first out-of-the-box integration hub using the publish/subscribe model in a data integration context. Powered by Informatica Vibe virtual data machine, Informatica DIH enables enterprises to decouple data sources and destinations and as well as leverage logical models to reduce the number of interfaces. The innovative architecture approach reduces on boarding time and complexity by empowering application owners to self-subscribe to a centralized catalogue of published data sets.  

Through the use of Informatica DIH, customers are able to:

·         Unlock rapid innovation potential by on-boarding of new applications and technologies through self-service subscriptions to the data integration hub.

·         Reduce integration complexity and maintenance cost by diminishing point-to-point interfaces.

·         Improve business operations and reduce risk by ensuring timely, trusted data is used throughout the enterprise.

Unlocking Data Potential via Publish/Subscribe

Large enterprises frequently grow to have hundreds of point-to-point integrations that are difficult to manage and change. Informatica DIH offers to address this "integration hairball" with a lean, managed platform that:

·         Decouples data sources from destinations via a self-managed persistency layer, so that an application can publish data only once to the hub to support any number of consuming applications.

·         Supports data latency (batch, real-time, or near real-time), volume, format or protocol. 

·         Drives data reuse by providing consuming applications with a catalog of published data that can be subscribed to, combined, filtered, transformed and masked according to the consuming application's particular needs.

·         Enables exchange of large data sets across applications.

Reducing Risk Through Centralized Management and Control

Large-scale information environments are fraught with risks ranging from the risk of inaccurate or incomplete data proliferating across applications to the risks of data privacy breaches and noncompliance. Informatica DIH, powered by Vibe, manages these and other risks in a centralized fashion including:

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