This Day On The Street
Continue to site
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

Apple Moving To Improve iPhone 5 Repairs

NEW YORK ( TheStreet) - In an attempt to save an estimated $1 billion annually, Apple (AAPL - Get Report) will reportedly begin offering in-store screen replacement for problematic iPhone 5 devices.

According to recent reports, Apple Vice President Tara Bunch (formerly HP's (HPQ - Get Report) VP of Global Support Operations), told a "town hall" session that Apple would be introducing a number of local repair services including the "in store" replacement of iPhone 5 screens for $149. The service would be available to customers who've purchased an AppleCare+ warranty plan - and also those who decided to pass on that offer.

In early morning trading, Apple is trading at $452.49, a gain of 0.39%.

Apple doesn't release actual numbers, but touchscreen swaps must be a large and expensive enough problem for them to react in such a manner. Usual problems are said to include cracked displays and screens that exhibit multi-touch problems.

The Cupertino, Calif.-based Apple is in an unusually strong position to upgrade its repair process. With hundreds of retail stores in the United States and around the world, Apple has a leg up on competition when it comes to offering a quick and more importantly localized process to fix a problem.

iPhone 5 screens are reportedly easily removed by applying suction directly to the front of the display. Apple will surely have a distributed a specialized tool to make it easy, foolproof and profitable for their in-store "Geniuses" to successfully complete the repair. Currently, Apple stores have tools to replace internal items such as batteries, buttons and speakers.

It's also expected that Apple will begin additional in-store repairs for iPhones as well as other iOS device (such as iPads) with the coming months. Apple is also rumored to be considering extending their warranty on new iPhones to a full year - possibly two years - in the near future as well as tweaking their AppleCare warranty plans.

Currently, Apple provides 90-days worth of free phone support for new devices (without an additional cost AppleCare service plan). Online support and visits to your local "Genius Bar" will continue as no-cost options.

There are also rumblings of Apple expanding what is known as their home advisor team - currently an army of 4,200 experts working from their homes instead of an office.

Expect the subject to be further discussed at Apple's big, upcoming event. Their Worldwide Developer's Conference 2013, in San Francisco, kicks-off at 1 pm Eastern, next Monday. We'll be in attendance to bring you live coverage of CEO Tim Cook's keynote presentation.

--Written by Gary Krakow in New York.

>To submit a news tip, send an email to:
Gary Krakow is TheStreet's senior technology correspondent.

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Real Money

More than 30 investing pros with skin in the game give you actionable insight and investment ideas.

Product Features:
  • Access to Jim Cramer's daily blog
  • Intraday commentary and news
  • Real-time trading forums
Only $49.95
14-Days Free
14-Days Free
AAPL $93.64 0.00%
HPQ $12.12 0.00%
FB $118.57 0.00%
GOOG $698.21 0.00%
TSLA $241.80 0.00%


Chart of I:DJI
DOW 17,891.16 +117.52 0.66%
S&P 500 2,081.43 +16.13 0.78%
NASDAQ 4,817.5940 +42.2360 0.88%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs