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Retailers Continue To Achieve Omnichannel Commerce Success On NetSuite SuiteCommerce Platform

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"To grow the customer relationship, retailers need a 360-degree view of the customer, informed by data across multiple touchpoints as well as a full suite of capabilities supporting the customer experience," said Branden Jenkins, General Manager of Retail/eTail, NetSuite. "Retailers are embracing our cloud business suite because they believe in the customer-centric approach to business and require the agility necessary to bring that concept to life. With SuiteCommerce and NetSuite Retail Anywhere POS, we have extended NetSuite's ability to deliver the full value of the NetSuite platform through the most critical retail touchpoint."

Based on the NetSuite "Commerce as a Service" (CaaS) architecture, SuiteCommerce provides a suite of fully integrated, cloud-based commerce capabilities that address key omnichannel challenges and deliver critical business advantages, including a 360-degree view into customer relationships, real-time data visibility and analytics, real-time inventory management, a dynamic web storefront, efficient order management, and multi-website management. It allows one instance to support multiple websites across B2C and B2B business audiences and national boundaries.

By providing these capabilities in a single suite, SuiteCommerce and NetSuite Retail Anywhere POS are helping companies such as The Noerr Programs, Patriot Outfitters and glassybaby eliminate unproductive manual work, optimize customer engagement and focus on growing their businesses.

The Noerr Programs (, providers of Santa, Easter Bunny and special occasion holiday photos and experiences to millions of U.S. consumers, has improved its speed, customer service, efficiency and CRM capabilities since upgrading from electronic cash registers and Excel files to NetSuite Retail Anywhere POS atop the core NetSuite cloud business management solution. Deployed seasonally at more than 230 shopping malls in the U.S., the solution enables the Noerr staff to record product sales of photos, keychains, picture frames and other goods, and easily capture customer contact information at the POS—details that were not possible with its previous cash register approach. The rich customer information provides Noerr with a new avenue to upsell photo reprints through its online store and to cultivate an ongoing dialogue with customers for upcoming events through NetSuite's built-in marketing tools. Ease of use in NetSuite Retail Anywhere POS helps the more than 2,500 part-time seasonal staff to quickly master the POS system, while nightly sales reporting has been reduced from 1.5 hours to 20 minutes. With NetSuite, Noerr management has timely, automated sales reports on demand, versus the manual Excel processes of the past. Use of NetSuite to track inventory by location ensures adequate stock and streamlines replenishment, saving each divisional and regional manager 12 hours a week. "With NetSuite, we can see customer, transaction and inventory data in real-time," said Michael Wood, Director of Operations at the Arvada, Colo.-based company. "We are able to put aside concerns about the next day and focus on our mission, which is creating holiday magic all year round."

Patriot Outfitters (, a multi-channel retailer of military tactical gear headquartered near Topeka, Kansas, is tightening its B2C and B2B commerce processes with NetSuite Retail Anywhere POS at 23 physical stores in 10 states. NetSuite SuiteCommerce is powering two Ecommerce websites, and NetSuite CRM is supporting its call center channel. The unified commerce solution supports Patriot Outfitters' rapid growth and is delivering breakthrough efficiency compared to its previous solution of unintegrated QuickBooks systems for POS and financials and a custom-built web storefront. For example, the time it takes to manage its two Ecommerce sites, one for the public and one for active military members, has been cut in half, with the ability to simultaneously publish content to both sites from a single SuiteCommerce instance. A real-time, cross-channel view of sales, inventory and customers is improving productivity and customer service, while demand planning helps the company avoid costly stock-outs across its inventory of about 30,000 SKUs. "We really feel NetSuite is the top, best-in-class solution, head and shoulders above the competition. It's a strategic initiative for us to have our entire core data consolidated in one location," said Pete Isermann, owner of Patriots Outfitters.

glassybaby (, a Seattle-based manufacturer and retailer of hand-blown votive candle holders and vessels has gained scalability through system integration and is now rapidly expanding its retail channels. The retail system builds on glassybaby's use of NetSuite for accounting, inventory management, and manufacturing resource planning for production of about 175,000 glassybaby vessels per year in more than 400 colors. NetSuite Retail Anywhere POS now processes transactions and captures customer information for retail sales at three brick-and-mortar stores in the Seattle area, replacing a variety of problematic POS systems glassybaby had used over the years. By upgrading from QuickBooks to NetSuite, glassybaby has gained real-time visibility and forecasting capabilities to help meet B2C and B2B demand spikes in the November-December holiday season and now has more than 50 resale outlets in the U.S. The scalability for growth provided from integrating their business systems supported $7 million in sales in 2012 and part of the more than $1.25 million in donations to charitable organizations since the company was founded in 2001, as 10 percent of all profits go to charities. "NetSuite is a complete system that's easily adaptable to a wide range of operations," said Barry Harmon, glassybaby CFO. "It's simple to maintain and scales as we grow. We're able to access sales data very quickly, and that's a powerful tool for production planning."

About SuiteCommerceNetSuite SuiteCommerce enables B2C and B2B merchants, manufacturers and distributors to seamlessly connect every step of a multi-channel, multi-location business -- from Ecommerce, POS and order management to merchandising, marketing, inventory, financials and customer support. Featuring an advanced webstore that allows the creation of uniquely branded and personalized shopping experiences optimized for multiple devices, SuiteCommerce empowers businesses to run across multiple touchpoints -- web, brick-and-mortar stores, social, mobile -- all from a single, unified cloud-based commerce system that provides unprecedented visibility into your business and customers. Visit for more information.

About NetSuite

Today, more than 16,000 companies and subsidiaries depend on NetSuite to run complex, mission–critical business processes globally in the cloud. Since its inception in 1998, NetSuite has established itself as the leading provider of enterprise–class cloud financials/ERP suites for divisions of large enterprises and mid-sized organizations seeking to upgrade their antiquated client/server ERP systems. NetSuite excels at streamlining business operations as demonstrated in a recent Gartner study naming NetSuite as the fastest growing financial management software vendor on a global basis. NetSuite continues its success in delivering the best cloud ERP/financials suites to businesses around the world, enabling them to lower IT costs significantly while increasing productivity, as the global adoption of the cloud is accelerating.

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