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5 Summer Blockbusters That Raked In Sponsors

Man of Steel
Release date: June 14
Sponsors: Carl's Jr., Ram, Gillette (PNG), Twizzlers (HSY), Sears (SHLD), Kellogg's (K), Nokia (NOK), Norton by Symantec (SYMC), Warby Parker

Now that Batman's taken a bow and Warner Brothers can't rely on Christian Bale to bring home the bacon every other summer anymore, Warner and D.C. comics have to find another moneymaker.

Ryan Reynolds bombed as Green Lantern two summers ago and, for reasons still unknown, Warner refused to embrace 2006's Superman Returns and its $391 million global take as an unquestioned success. OK, so maybe it was a bit too closely tied to the Superman movies of the 1970s and 1980s and maybe even the critics praising it had a bit of trouble with the symbolism, but it seemed like a pretty flimsy reason to reboot the entire franchise.

Still, it's tough to blame Carl's Jr., Sears, Nokia and the rest for jumping at the chance to hitch themselves to a project that not only features Dawn Of The Dead, 300 and Watchmen director Zach Snyder, but is produced by Batman trilogy mastermind Christopher Nolan. Oh, and it features supervillain General Zod, who gave comic book film fans perhaps the most badass, if most delightfully misquoted, single line in the genre.

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