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5 Summer Blockbusters That Raked In Sponsors

Epic
Release date: Now playing
Sponsors: McDonald's (MCD), Visa, Macy's (M), Ecos, Rite Aid (RAD), Scholastic (SCHL), Kroger (KR), Langers, Vallarta Supermarkets, Aaron Brothers Art and Framing, MovieTickets.com, The Children's Miracle Network, Team EnergyStar

Cute things in the forest need protection from bad things that want to kill them. How does 20th Century Fox (NWS - Get Report) work its way around this well-tread ground -- think FernGully, Avatar, Secret Of Nimh, Bambi, etc. -- while getting sponsors to go along for the ride?

By basing it loosely on on a book kids may have actually read -- The Leaf Men and the Brave Good Bugs by William Joyce -- getting Ice Age studio Blue Sky to animate it and voicing it with a whole lot of celebrities their parents' carefully chosen demographic will recognize: Amanda Seyfried, Colin Farrell, Beyonce, Pitbull, Steven Tyler, Aziz Anzari, Judah Friedlander, Jason Sudeikis ... is the deck stacked enough yet?

Apparently so, as McDonald's, Macy's, Rite Aid and Kroger signed on to get those kids' parents to buy them stuff, while The Children's Miracle Network and Team EnergyStar are also on board to make those same parents feel just a bit less guilty about giving into the multiplatform marketing. As for the $93 million films, the $150 it's made worldwide so far may not blow minds, but it could be worth a sequel.
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