This Day On The Street
Continue to site
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

5 Summer Blockbusters That Raked In Sponsors

Release date: Now playing
Sponsors: McDonald's (MCD), Visa, Macy's (M), Ecos, Rite Aid (RAD), Scholastic (SCHL), Kroger (KR), Langers, Vallarta Supermarkets, Aaron Brothers Art and Framing,, The Children's Miracle Network, Team EnergyStar

Cute things in the forest need protection from bad things that want to kill them. How does 20th Century Fox (NWS - Get Report) work its way around this well-tread ground -- think FernGully, Avatar, Secret Of Nimh, Bambi, etc. -- while getting sponsors to go along for the ride?

By basing it loosely on on a book kids may have actually read -- The Leaf Men and the Brave Good Bugs by William Joyce -- getting Ice Age studio Blue Sky to animate it and voicing it with a whole lot of celebrities their parents' carefully chosen demographic will recognize: Amanda Seyfried, Colin Farrell, Beyonce, Pitbull, Steven Tyler, Aziz Anzari, Judah Friedlander, Jason Sudeikis ... is the deck stacked enough yet?

Apparently so, as McDonald's, Macy's, Rite Aid and Kroger signed on to get those kids' parents to buy them stuff, while The Children's Miracle Network and Team EnergyStar are also on board to make those same parents feel just a bit less guilty about giving into the multiplatform marketing. As for the $93 million films, the $150 it's made worldwide so far may not blow minds, but it could be worth a sequel.
3 of 6

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Real Money

More than 30 investing pros with skin in the game give you actionable insight and investment ideas.

Product Features:
  • Access to Jim Cramer's daily blog
  • Intraday commentary and news
  • Real-time trading forums
Only $49.95
14-Days Free
14-Days Free
DIS $90.31 0.00%
GOOG $683.11 0.00%
NWS $10.89 0.00%
TWX $62.32 0.00%
VIA $36.36 0.00%


Chart of I:DJI
DOW 15,660.18 -254.56 -1.60%
S&P 500 1,829.08 -22.78 -1.23%
NASDAQ 4,266.8370 -16.7550 -0.39%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs