This Day On The Street
Continue to site
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

5 Summer Blockbusters That Raked In Sponsors

PORTLAND, Ore. ( TheStreet) -- We're still weeks away from the official start of summer and summer movies are already raking in the GDP of small island nations.

Paying for all those stunts, explosions, marquee-worthy stars and CGI requires some financing just as impressive as anything that appears on screen. In recent years, that's meant turning summer blockbusters into the equivalent of NASCAR vehicles and slapping as many sponsor names on the finished product as possible.

Remember when Burger King (BKW) could crank out a few Star Wars glasses and call that a sponsorship? Now a movie's big fast-food partner joins its auto sponsor, credit-card sponsor, wireless sponsor and retail sponsor just to give a film a chance of being the biggest feature of any given weekend. Does your movie center around something extremely specific, such as animated cars or a race scene of any kind? Better change that to an auto sponsor, an oil sponsor, a gasoline sponsor, etc.

The are some studios and production companies that have this down to a science. Marvel, Paramount (VIA - Get Report) and, later, Disney (DIS - Get Report), used last year's The Avengers as a cookie to wave in front of sponsors they wanted to lock in for a package of prequels including Thor, Captain America, The Incredible Hulk and the Iron Man series. As a result, they locked companies such as Dr. Pepper/Snapple Group (DPS) and 7-Eleven into multi-picture deals and kept the cash rolling in. Not to be outdone, Time Warner (TWX - Get Report) took a similar approach to not only its Batman series, but its Green Lantern and Superman films as well.

With the costs of such films now exceeding $200 million and their box office take multiplying that several times over ( The Avengers pulled in more than $600 million in the U.S. alone), those lists of gracious corporate donors won't be shrinking anytime soon. If anything, they and the logos that accompany them may elbow their way into the credits. Just to show you where all of this is headed, we've come up with five examples of films blatantly brought to you by a host of well-heeled sponsors. Let's see who sold out the most:
1 of 6

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Real Money

More than 30 investing pros with skin in the game give you actionable insight and investment ideas.

Product Features:
  • Access to Jim Cramer's daily blog
  • Intraday commentary and news
  • Real-time trading forums
Only $49.95
14-Days Free
14-Days Free
DIS $114.90 1.30%
GOOG $760.89 2.50%
NWS $14.68 1.50%
TWX $70.33 0.50%
VIA $51.80 0.00%


Chart of I:DJI
DOW 17,827.56 +107.64 0.61%
S&P 500 2,089.69 +9.28 0.45%
NASDAQ 5,124.5490 +15.8830 0.31%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs