JACKSON CENTER, Ohio
June 3, 2013
/PRNewswire/ -- Airstream, the most recognized RV manufacturer in
, today announced a new social-media driven campaign, "
". The campaign, which launches today with a 90-second
, consumer manifesto and "live riveted challenge", will be anchored by a new microsite,
On the heels of Airstream's most successful year in the company's 82-year history,
is a platform that encompasses the excitement the brand was founded upon and the overriding theme that connects people from all walks of life to Airstream and the travel and outdoor adventure it inspires.
not only created a timeless product, but he also inspired a lifestyle and dream for millions of people," said Airstream, Inc. President and CEO,
. "Wally challenged us to 'strive endlessly to stir the venturesome spirit,' and we believe the
campaign captures this spirit and encourages everyone, whether or not they own an Airstream, to create their own adventures."
initiative is supported by a microsite and online community that lives on
. At launch, the site features:
- Live Riveted Stories: Airstream's editorial team will post interviews with people who embody the Live Riveted lifestyle. The stories will range from people who travel the US in their Airstreams to celebrities using their notoriety to help change the world. Designers, collectors and enthusiasts and sports storied will be featured from a variety of the world's most riveting past-times.
- Live Riveted Manifesto: The Live Riveted Manifesto, based on Wally Byam's original Airstream Creed, defines what it means to Live Riveted and invites everyone to sign and share it.
- Live Riveted TV: A Live Riveted video introduces the initiative. Many more videos will be posted on the microsite as the campaign rolls out.
The site is expected to evolve into a thriving community where users will share their own stories, create their own challenges and support others in their quests to
"Every day I meet people who are doing great things in this world and are inspiring others to do more," said
, Airstream's VP of Marketing. "We believe this group will motivate others to share their stories and help grow the
campaign was created by Airstream's creative agency of record,
-based, Skadaddle Media.
, manufacturer of the iconic "silver bullet" travel trailer, is the oldest recreational vehicle manufacturer in
. Following founder
credo, "Let's not make changes, let's only make improvements," Airstream has remained a timeless classic throughout its 82-year history. A subsidiary of Thor Industries (NYSE: THO), Airstream is based
Jackson Center, Ohio
, where a team of craftsmen remains dedicated to preserving the brand's legendary reputation for premium design, quality and innovation.
More information about Airstream, our dealers and current travel trailer and touring coach models can be found at
. For the latest news on Airstream, "like" us on
or follow us on
About Skadaddle Media
Skadaddle Media is a
-based creative shop. Founded in 2008, Skadaddle conceptualizes designs and executes campaigns, events and original content that effectively engage target audiences and consumers across multiple media delivery platforms. In addition to the Airstream campaign, the company created and still executes Mutual of
successful national "aha moment" campaign, for which it develops broadcast TV spots, social media opportunities and a national consumer experiential tour. Skadaddle recently sold its original animated web series, OF COURSE about a regular golf foursome, and is developing a new apparel brand. For more information, please visit