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TheStreet Open House

Baskin-Robbins Kicks Off Summer By Reinventing Vanilla Ice Cream With Its June Flavor Of The Month, Triple Vanilla

Stocks in this article: DNKN

CANTON, Mass., June 3, 2013 /PRNewswire/ --  Baskin-Robbins, the world's largest chain of ice cream specialty shops, is putting a new spin on three classic Baskin-Robbins flavors with the introduction of Triple Vanilla, its June Flavor of the Month. Featuring a swirl of Baskin-Robbins' Classic Vanilla, French Vanilla and Vanilla Bean ice creams, Triple Vanilla is a delicious combination of flavor that ice cream lovers nationwide can enjoy as they welcome the summer season.

(Photo: http://photos.prnewswire.com/prnh/20130603/NY24906 )

(Logo: http://photos.prnewswire.com/prnh/20121022/NY96752LOGO-b

"As part of our kick-off to summer, we wanted to put a fun twist on vanilla - one of the most popular ice cream flavors amongst our guests worldwide," said Stan Frankenthaler, Executive Chef and Vice President of Innovation at Dunkin' Brands. "With Triple Vanilla, we're celebrating the all-time classic flavor by combining three delicious vanilla ice creams into one to create a new way for our guests to enjoy a timeless favorite.  We also hope our guests will enjoy our full lineup of innovative summer flavors that will help keep them cool throughout the summer."

In participating Baskin-Robbins shops nationwide in June, Triple Vanilla ice cream is available by the scoop – in a cup or cone – and fresh-packed pints and quarts*. Also available this month, guests can enjoy any of their favorite ice cream flavors in the Mixed Berry Waffle Cone, a traditional waffle cone infused with mixed berry flavor to create an all-new flavor experience.

For ice cream lovers who are looking for a great tasting summer treat that is also better-for-you, Baskin-Robbins is offering a lineup of premium churned light, no sugar added, sorbet and frozen yogurt flavors that are a part of its BRight Choices® menu. These flavors will be available at participating Baskin-Robbins shops across the U.S. at select times during the summer months. The summer flavor lineup will include:

  • Watermelon Chip (Ice): Refreshing watermelon-flavored ice and real chocolate 'seeds.'
  • Toasted Marshmallow Chip (Premium Churned Light): Fluffy and gooey light toasted marshmallow-flavored ice cream with a chocolate marshmallow ribbon and chocolate chips.
  • Pineapple Coconut (No Sugar Added): A "desserted island" treat, featuring reduced-fat pineapple and coconut-flavored ice cream, with chunks of pineapple.
  • Maui Brownie Madness (Frozen Yogurt): Chocolate frozen yogurt with chunks of brownie and macadamia nuts, with ribbons of chocolate fudge.
  • Lemonade Iced Tea (Sorbet): A perfect blend of lemon and tea-flavored ice that celebrates two of the summer's most popular thirst quenchers.

For more information about Baskin-Robbins, its June Flavor of the Month and its lineup of summer flavors, visit www.BaskinRobbins.com or follow us on Facebook ( www.facebook.com/BaskinRobbins) or on Twitter ( www.twitter.com/BaskinRobbins).

*In California, Baskin-Robbins offers fresh-packed ice cream in two sizes: small (12 oz) and regular (1 lb., 8 oz).

About Baskin-Robbins Named the top ice cream and frozen dessert franchise in the United States by Entrepreneur magazine's 31st annual Franchise 500® ranking, Baskin-Robbins is the world's largest chain of ice cream specialty shops. Baskin-Robbins creates and markets innovative, premium hard scoop ice cream and soft serve, custom ice cream cakes and a full range of beverages, providing quality and value to consumers at more than 7,000 retail shops in nearly 50 countries. Baskin-Robbins was founded in 1945 by two ice cream enthusiasts whose passion led to the creation of more than 1,000 ice cream flavors and a wide variety of delicious treats. In 2012, more than 13 million ice cream cakes were sold in Baskin-Robbins shops worldwide. For the full-year 2012, Baskin-Robbins' shops had global franchisee-reported sales of approximately $1.9 billion. Headquartered in Canton, Mass., Baskin-Robbins is part of the Dunkin' Brands Group, Inc. (Nasdaq: DNKN) family of companies. For further information, visit  www.BaskinRobbins.com.

Contact: Justin DrakeDunkin' Brands781-737-5200 justin.drake@dunkinbrands.com

SOURCE Baskin-Robbins

Copyright 2011 PR Newswire. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

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