As part of its commitment to continually raise the bar on service and technology, Genworth's new product leverages the latest advances in technology to make the seemingly complex process of applying for life insurance much faster and easier for both financial professionals and policyowners.
"As we were preparing to enter the index universal life insurance market, we invested time and conducted research with our distribution partners. We used the insights we gained to design a product that is easier to sell and quicker to close, with an easy-to-follow illustration system, clearer marketing materials and compatibility with our existing ePolicy Delivery and Life Quick Request(SM) platforms," Kelleher added.
Asset Builder Index UL is the only index UL product in the industry available on a comprehensive front-to-back electronic platform that features electronic ticket drop, fulfillment and policy delivery, which significantly shortens the application and fulfillment cycle.
Asset Builder Index UL and other life insurance products are underwritten by Genworth Life and Annuity Insurance Company and Genworth Life Insurance Company, Richmond, VA. Products not available in all states and markets.About Genworth Genworth Financial, Inc. (NYSE: GNW) is a leading Fortune 500 insurance holding company dedicated to helping people secure their financial lives, families and futures. Genworth companies have leadership positions in offerings that assist consumers in protecting themselves, investing for the future and planning for retirement -- including life insurance, long term care insurance, financial protection coverages, and independent advisor-based wealth management -- and mortgage insurance that helps consumers achieve home ownership while assisting lenders in managing their risk and capital. Genworth has approximately 5,850 employees and operates through three divisions: U.S. Life Insurance, which includes life insurance, long term care insurance and fixed annuities; Global Mortgage Insurance, containing U.S. Mortgage Insurance and International Mortgage Insurance segments; and the Corporate and Other division, which includes the International Protection and Runoff segments and the wealth management business presented as discontinued operations. Products and services are offered through financial intermediaries, advisors, independent distributors and sales specialists. Genworth Financial, Inc., headquartered in Richmond, Virginia, traces its roots back to 1871 and became a public company in 2004. For more information, visit genworth.com. From time to time, Genworth Financial, Inc. releases important information via postings on its corporate website. Accordingly, investors and other interested parties are encouraged to enroll to receive automatic email alerts and Really Simple Syndication (RSS) feeds regarding new postings. Enrollment information is found under the "Investors" section of genworth.com. (1,2) LIMRA, U.S. Individual Life Insurance Sales, Q4 2012