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National Dairy Council® And General Mills Foodservice To Award $50,000 In Grants To Help K-12 Schools Expand Breakfast Programs

MINNEAPOLIS, June 3, 2013 /PRNewswire/ -- For the fifth year in a row, General Mills Foodservice and the National Dairy Council are partnering to offer Fuel Up Breakfast Grants to help K-12 schools improve their breakfast programs and increase participation.  The grants are open to schools within the United States who participate in the National School Breakfast Program and are enrolled in the Fuel Up to Play 60 program.  Fuel Up to Play 60, the nation's largest in-school program created by the National Dairy Council and the National Football League, in collaboration with the U.S. Department of Agriculture, empowers youth to take action to improve nutrition and physical activity at their school and for their own health. Currently, the program is in nearly 73,000 schools nationwide.

Schools can apply to receive up to $2,000 in funding through the Fuel Up™ Breakfast Program, which has awarded $325,000 to more than 100 schools nationwide since 2009 and has greatly improved student access to nutritious foods such as low-fat and fat-free dairy products,  whole grain cereals and fruit.  Past grant recipients have used the funds to implement alternative breakfast options such as breakfast in the classroom, grab-and-go breakfast from a cart or a second chance breakfast after the first class period.

"It is wonderful to see schools use their creativity to find new ways to make breakfast more accessible to all students," said Alyca Judge, K-12 marketing manager, General Mills Foodservice.  "General Mills is proud to partner with the National Dairy Council to help implement their plans and ensure kids get access to high-quality, nourishing foods to fuel their day."

A total of $50,000 is available to eligible schools for the 2013-14 school year. Online applications, available at will be accepted through July 26, 2013. Schools applying for a Fuel Up grant must have support from their school principal, district school nutrition director and school nutrition manager, school enrollment of at least 500, a breakfast participation level less than 40 percent and demonstrate an opportunity to raise breakfast participation.

In the 2012-13 school year, grants were awarded to 27 schools in 19 states reaching 24,524 students.  Results indicate an average increase of 50 percent in overall daily breakfast participation from the programs funded with grant dollars. Additionally, the schools that received grants reported significantly more dairy and whole grains served during the breakfast grant period.

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