SANTA CLARA, Calif., June 3, 2013 (GLOBE NEWSWIRE) -- Rovi Corporation (Nasdaq:ROVI), driving digital entertainment innovation, today announced it has strengthened its analytics position to enable companies to inform and optimize local ad placements and promotions. Related to Rovi's acquisition of IntegralReach in April, the company unveiled Rovi Audience Management Solution, an advanced predictive analytics solution that enables broadcast networks, cable TV operators, service providers, and others in the television distribution industry to employ big data sets to define, execute and measure the performance of subscriber offers, program promotions and advertising.
Rovi Launches Entertainment Analytics Business
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