This Day On The Street
Continue to site
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

Kanye West: Anger For Sale in a Pair of Red Kicks

This week, a new shoe rumor has the Twitter waters for #Yeezus churning like a shark frenzy:

From a pure marketing perspective, it just doesn't get any better -- so incredibly well played.

With coupons for the shoes inside the wrapper of a random number of chocolate bars -- I mean, CDs - people are going to be buying CDs by the dozen. Considering the resale potential of these limited-edition shoes, with CDs at $12 a shot, you could buy 100 and still do very well on your investment.

While he pockets something from the retail price, I think it's safe to assume West doesn't usually make any money on the resale. So we have to conclude:
  • It's a good marketing gimmick.
  • He's aware that some of his more entrepreneurial fans can make money.

That's OK with him.

By the same token, some of his less-savvy fans are going to be ripped off by the entrepreneurial ones. This practice exploits the "new slave" culture he both decries and embraces in his lyrics.

Throughout the rap of "New Slaves" and "Black Skinheads" we hear a confidence underneath all that complaining, a committed hand at the wheel of the emotional turbulence. He yells it out in "Black Skinhead" Picture me living in the moment, and later, in the same song, Runnin' out of time, moving fast/So just close your eyes and enjoy this crash.

West is carving a direction for himself in broad, deliberate strokes. If it fails, he can walk away with the same cocky arrogance, knowing that he said what he came to say, laid it out there the way he wanted.

So far, though, where "Yeezus" is concerned, it doesn't look like "fail" is a word I would use.

-- Written by Carlton Wilkinson in Asbury Park

3 of 3

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Real Money

More than 30 investing pros with skin in the game give you actionable insight and investment ideas.

Product Features:
  • Access to Jim Cramer's daily blog
  • Intraday commentary and news
  • Real-time trading forums
Only $49.95
14-Days Free
14-Days Free
NKE $59.10 -0.71%
AAPL $94.30 -0.92%
FB $117.89 0.39%
GOOG $697.05 0.68%
TSLA $224.28 -3.50%


Chart of I:DJI
DOW 17,659.62 -91.29 -0.51%
S&P 500 2,050.62 -12.75 -0.62%
NASDAQ 4,726.1570 -37.0670 -0.78%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs