This week, a new shoe rumor has the Twitter waters for #Yeezus churning like a shark frenzy:
From a pure marketing perspective, it just doesn't get any better -- so incredibly well played.With coupons for the shoes inside the wrapper of a random number of chocolate bars -- I mean, CDs - people are going to be buying CDs by the dozen. Considering the resale potential of these limited-edition shoes, with CDs at $12 a shot, you could buy 100 and still do very well on your investment. While he pockets something from the retail price, I think it's safe to assume West doesn't usually make any money on the resale. So we have to conclude:
It's a good marketing gimmick.
He's aware that some of his more entrepreneurial fans can make money.
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