First-run movies at home
If you just want to surrender and accept the fact that multiplexes are taking over and the chatty, smartphone-lit experience they provide is prohibitively grating, maybe it's best not to leave the house.
If you hate other people's noise and idiosyncrasies enough to pay your way out of it, however, Prima Cinema is more than willing to take your money in exchange for cinematic peace. For $35,000, the company will give you a digital box that delivers films over the Internet and into your home theater.Those films cost $500 a pop and you can watch them only once during a 24-hour span, but it's already showing Fast and the Furious 6 and has Kick-Ass 2 and Despicable Me 2 coming soon. Granted, because it's a partnership between Comcast's Universal Pictures, a venture capital firm and Best Buy's (BBY) investment group, your choices are going to be somewhat limited. Oh, and setting up a home theater that would make the experience worthwhile could run you six figures even without the Prima box. That said, you'd still be among an elite few outside the Bel-Air courier route of studio execs, producers, actors and other industry types who'd have legal access to first-run films while they're in theaters. It's not cheap, but it definitely comes with more bragging rights than watching Iron Man 3 for $3 bucks three months after its release. -- Written by Jason Notte in Portland, Ore. >To contact the writer of this article, click here: Jason Notte. >To follow the writer on Twitter, go to http://twitter.com/notteham. >To submit a news tip, send an email to: firstname.lastname@example.org.
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