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Canadian Tire Family Of Companies And Christine Sinclair Kick It Into Gear

Canada's Largest Sporting Goods Retailer Signs Partnership Agreement with Christine Sinclair

TORONTO, May 30, 2013 /CNW/ - As Canada's Women's National Team prepares for a rematch with the United States on June 2 in Toronto, the Canadian Tire Family of Companies is excited to welcome Christine Sinclair to its team with a four year partnership.

The announcement is an extension of the sport partnership announcement made earlier this year that positioned Canadian Tire, Sport Chek and Sports Experts as official sporting goods store and Mark's as official clothing retailer of the Canadian Soccer Association (CSA).

Sport enriches family life and helps build communities. The Company supports amateur athletes and active families from playground to podium because it knows what it takes to succeed in whatever sporting activity Canadians choose to compete and because it believes in the power of sport.

"Christine and Canada's Women's National Team inspired Canadians from coast-to-coast with their tremendous performance in London and we want to continue that excitement by encouraging families to get out and play," said Landon French, Vice President Sports Partnerships and Events, Canadian Tire.

As part of its commitment to soccer and to inspiring young athletes, Canadian Tire is sending over 450 youth soccer players to the Canada vs US rematch. The Family of Companies is also making a donation of soccer equipment in Sinclair's name to her local public school in Burnaby, British Columbia, and Mary Shadd Public School in Toronto.   

"Canadian Tire is one of the most recognizable brands in the country, and I am thrilled to join the Family of Companies," said Christine Sinclair. "Canadian Tire's support for athletes of all skill levels, whether they are starting out on the playground, or competing at an international level, continues to encourage and further demonstrates their commitment to get more families healthy and active."

Christine is an inspiration for Canadians and will help extend the Family of Companies' support of sport through marketing programs, at the community level as a Jumpstart ambassador, and helping to develop skills grassroots programming.

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