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Nokia's 'CEO Stephen Elop' Experiment Fails


Fixing Nokia With or Without Elop

Equally egregious is that Elop seems stubborn in the idea that Windows remains what's best for Nokia. This is while he's ignoring the winning formula laid out by Samsung which has soared to the number one spot in worldwide sales -- thanks (in part) to the global adoption of Android. Elop's resistance to change is unforgiveable. Yet, Nokia investors insist on being patient. That's all well and good. But patience has its limits.

I will excuse the notion that Elop couldn't anticipate that marrying Microsoft was going to paralyze Nokia against Apple iOS and Google's (GOOG) Android, which now holds more than 70% of the global mobile market share. But what's the excuse today? Clearly, Windows Mobile is not the future. Nokia should call Google today and inquire about converting a couple of its phone models to Android.

This will give Elop the latitude Nokia needs to offset weakness in Windows. Until then Nokia won't even be able to compete against BlackBerry, much less Apple and Samsung. As much credit Elop deserves for the bottom-line improvements by virtue of the cost-cutting, the top line is where it matters the most. And it's that Nokia start operating again as a tech company, and not as a company that is preparing to sell itself by fixing its books.

Nokia bulls will likely argue that I'm being too hard on Elop. I will admit that this situation is not entirely his fault. Although he has mismanaged several critical opportunities, Nokia's board, which decided to go the "safe" route with Elop as CEO, deserves as much of the blame. Instead of a "safe pick," the board failed its investors by not making a "courageous pick" as Yahoo! (YHOO) demonstrated with Marissa Mayer.

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