This Day On The Street
Continue to site right-arrow
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
$1 buys you full access to ALL of TheStreet's Subscription Services! Learn More

'I Raced A Train And All I Got Was This Lousy Full-body Cast': Norfolk Southern Safety Campaign Dramatizes Dangers Of Disregarding Crossing Signals And Trespassing On Railroad Tracks

Stocks in this article: NSC

NORFOLK, Va., May 30, 2013 /PRNewswire/ -- Billboards showing two feet poking out from a white sheet in a morgue have the tagline, " I raced a train and all I got was this lousy toe tag." Another billboard shows a cast on a person's leg with the caption, "I raced a train and all I got was this lousy full-body cast."

The graphic billboards are part of Norfolk Southern's Train Your Brain public safety program, which warns motorists and pedestrians of the grave consequences of disregarding railroad signals and trespassing on railroad property. Norfolk Southern is bringing the campaign to East TennesseeKnoxville, Chattanooga, and the Tri-Cities region – this year to remind people to use their brains, and be smart and alert around trains.

(Photo: http://photos.prnewswire.com/prnh/20130530/PH23123 )

Tennessee was selected because of its high number of train-vehicle crashes and trespassing incidents. In 2012, the state ranked ninth in the nation with 66 highway-rail collisions resulting in four deaths and 18 injuries, while 10 people died and 10 were injured while trespassing on railroad tracks, equipment, and property.

"The dramatic billboards grab your attention and make you think first before you cross the tracks," said Bill Barringer, Norfolk Southern's director grade crossing safety. "When people realize that trains can take a mile or more to stop, and the impact of a train hitting an automobile is similar to the impact of an automobile flattening a soda can, that makes a memorable impression."

In addition to the billboards, the campaign's mascot, "Brainy," a giant pink brain, will share information about railroad safety by giving away notebooks, T-shirts, and sports rally towels at state fairs, festivals, and University of Tennessee at Knoxville and Chattanooga football and basketball games.

To reach college-aged students, who statistically are more likely to disregard train horns and flashing lights to "beat the train" across the tracks, talk on cell phones, listen to music, and drive aggressively, Train Your Brain messages also will appear in some unexpected places – gas pumps, movie theater screens, and even on frozen billboards (wraps on ice chests at convenience stores).

1 of 2

Select the service that is right for you!

COMPARE ALL SERVICES
Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
DOW 17,810.06 +91.06 0.51%
S&P 500 2,063.50 +10.75 0.52%
NASDAQ 4,712.97 +11.1030 0.24%

Brokerage Partners

Rates from Bankrate.com

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs