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Netflix Is Nothing Like HBO

NEW YORK ( TheStreet) -- Reed Hastings would kill (that's a figure of speech) to have HBO's programming on Netflix (NFLX - Get Report). I'm certain of that.

But, unfortunately, that's not where he ends his hallucinatory associations between the glorified bootlegger and Home Box Office. He did it again Wednesday with CNBC's Julia Boorstin. (You can see that video in How Many People Actually Watch Netflix Originals?).

Consider other equally absurd statements Hastings has made about HBO:

December 6, 2011, UBS Conference: And the funny thing is HBO is becoming more Netflix-like, i.e., going over the Internet and interactive streaming and that kind of thing, and we're becoming more HBO-like doing -- winning the bidding for House of Cards and doing originals. And I think the 2 of us will compete for a very long time ... we'll always be a little better at the Internet. They may try to stay better on originals, we'll start to catch up with them on that ...

April 25, 2013, Netflix IR: The network that we think likely to be our biggest long-term competitor-for-content is HBO. They recently won, for example, long-term exclusive domestic movie output deals with Universal and Fox. They bid against us on many Original projects ... While we are passing HBO in domestic members in 2013, it will be several years before we are peers with them in terms of Original programming, Emmy awards, and international members. It wouldn't be surprising to us if HBO does their best work and achieves their highest growth over the next decade, spurred on by the Netflix competition and the Internet TV opportunity.

Most people focus on whether or not Netflix and HBO compete. I don't. It's irrelevant because, Hastings is right when he says HBO is growing and will continue to grow irrespective of Netflix. And Netflix, from practically every standpoint imaginable will always be a pimple on HBO and Time Warner's (TWX - Get Report) rear end.


But that doesn't stop Hastings from making comparisons. It's in these comparisons, not the perceived competition where things get interesting. That's one place of several where we discover what an unworkable proposition Netflix becomes.

Consider the following excerpt from May 13, 2013 CNBC coverage of Netflix:

(Michael Pachter of Wedbush Securities) also dismisses the idea that Netflix generates its own content, like HBO, and thinks this is a red herring for investors.
"Someone else produces content, Netflix buys exclusive rights for a very limited period of time and then Netflix doesn't own the content anymore," he said. "This is not the same as the HBO model. They are nothing like HBO. They have a three-year window to show 'House of Cards.' After that nothing. They don't own it, they can't exploit it further unless they pay more. That's not ownership of content."
"People overvalue the domestic streaming business and they discount the fact that the domestic DVD business is all of their real profits, and that is going away," he said.

Pachter is absolutely right.

And for Hastings to claim, as he has, that HBO is becoming more Netflix-like and Netflix is and/or will ever get closer to HBO with respect to original programming is patently absurd. Not only are the models different, as Pachter notes, but the quality of the programming and Netflix's opportunity to develop more of it -- of anything -- pales in comparison to the cash cow that is HBO.

Think about what HBO is. This is the network that did "Inside The NFL" and still does "Real Sports with Bryant Gumbel." "Inside the NFL" rarely gets credit for this, but it served as the model ESPN used -- and still uses -- for much of its NFL coverage. HBO stopped doing "Inside the NFL" once it ceased to be something special to HBO. It continues to do "Real Sports" because you're hard-pressed to find shows with such quality reporting -- as opposed to daily and weekly highlight shows -- elsewhere.

This is the network of "Sex and the City," "The Sopranos," "VEEP," "Game of Thrones," "Vice" and "The Newsroom."

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