NEW YORK ( TheStreet) -- "Mad Money" Research Director Nicole Urken was with her brother Ross Kenneth Urken and Jim Cramer from TheStreet. The siblings are hoping to help Cramer understand Path and Quora, two social media add-ins.
The two companies have obvious similarities and differences. Both are in the early stages where the main focus is growing their user base and achieving high traffic. They also connect the social media we already use, such as Twitter and
However, they do differ in purpose. Quora is used more as a question-and-answer database, such as, "what's the best hotel in Rio de Janeiro?" Path is essentially another form of social media, but with a limit of friends per user capped at 150.
Cramer wants to know why you would use Quora rather than
when posing questions such as the one above.
Nicole told him that while TripAdvisor and Kayak are useful, they're not always truthful. Quora can also tie into your social media services, so you can filter who sees your questions and therefore who can answer them.
As for Path, Ross tells Cramer that it's just another social media outlet, but it allows users to connect with a tighter-knit group of friends and family. Instead of having thousands of followers or Facebook friends, you can limit your experiences to people you are very close with.
When Cramer joked about using Quora over an expensive travel agent, Ross responded, "high-powered travel agents are old dog."
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-- Written by Bret Kenwell in Petoskey, Mich.