NEW YORK( TheStreet) -- We all know the story. Yahoo! (YHOO) was the king of the Internet and unstoppable. The only problem was that Yahoo! believed it, too. Finally, we have hope again for Yahoo! to reach its full potential.After its countless embarrassingly freshman mistakes in online retail, eBay (EBAY) and Amazon (AMZN) knocked out Yahoo! shortly after the opening round.
Yahoo! has too many assets to name one by one, but taken together, the whole is greater than the sum of its parts. For this reason, I applaud the recent purchases and where Yahoo!'s Chief Marissa Mayer is leading the online company. Mayer has made her share of news since taking the helm, but the headlines that shareholders care about most begin with "Yahoo! making another 52-week high." They've given her a resounding A+, based on shares increasing from a range of between $15 and $16 at the start of her tenure to over $26 currently. There is little reason to believe Mayer doesn't fully understand the expected ROI from Tumblr and other recent purchases. The market isn't totally sold yet, but the price decline is your chance to pick up shares at a discount. Buying dips are exactly the reason why I warn investors not to chase stocks higher or to get emotional. The natural wave-like price movement should be used to your advantage and Yahoo! is setting up for another buying opportunity. YHOO data by YCharts