SHELTON, Conn., May 28, 2013 /PRNewswire/ -- TABS Group, Inc. ( www.tabsgroup.com) has announced a deal with Prestige Brands, Inc. ( PBH) to provide the TABS Promo Advantage™ suite of services to help Prestige Brands measure, plan and optimize their promotional spending.
"Prestige just announced record sales and profits in large part due to our increased investments in marketing and promotion," stated Senior Vice President of Sales and Marketing, Tim Connors. "In order to partner and grow our Core OTC brands with our customers, we need to provide promotional recommendations that deliver against our agreed upon goals. TABS Promo Advantage is the service that provides us the best capability to do that."
TABS Promo Advantage is an Excel-based solution that includes TABS PromoMaster software for instant sales and profit analysis of trade promotion events and full account P&L's. Additionally, it will include the TABS Promotion Planner that provides top-down, corporate goal setting and bottom-up, account-level promotional planning. Finally the TABS Trade Promotion Optimizer utilizes the modeling expertise of TABS CEO and Founder, Dr. Kurt Jetta, to provide specific recommendations for promotional timing and tactics by account and brand. TABS Group is partnering with Hybrid Intelligence of Shelton, CT ( www.hybridintelligence.com) on the development of the TABS Promo Advantage Software.
"We are gratified that Prestige Brands has shown the confidence in us to lead this important initiative," commented Dr. Jetta. "They are a perfect partner for us with this service, as they place a high priority on operational efficiency and speed-to-market. Consistent with that approach we expect full implementation of this service within four months. Since the software is developed with an Excel background and utilizes Cloud based technology we anticipate there will be minimal IT or training barriers in getting full compliance within the organization."
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