This Day On The Street
Continue to site
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

Google Likely to Replace Android With Chrome

NEW YORK ( TheStreet) -- The biggest smartphone technology event in a decade may be just one year away. Google (GOOG - Get Report) appears to be working hard to replace Android with its current PC desktop/laptop operating system, Chrome OS -- commonly referred to as "Chromebook" and "Chromebox" products.

These new smartphones and tablets would be called "Chromephones" and "Chromepads." The Chromephones would launch around the middle of 2014.

This replacement of Android in favor of Chrome OS should not be a surprise to readers of this column, as I first predicted it, in this article, two years ago.

Clearly, I was too optimistic about the timing. That said, my fundamental prediction remains, on an amended time schedule.

So, why would Google do this? There are two basic reasons:

1. Architecture / technology:

When you look at Google's product and service portfolio, it's filled with elegant cloud and HTML technologies. Whether Chrome or cloud apps, it's all very seamless and elegant.

The one wart under Google's foot that's bothering the decision-makers in Mountain View is Android. Android is Java and it's old-world. Intellectual property disputes with Oracle (ORCL - Get Report)? Hey, even BlackBerry (BBRY - Get Report) recently abandoned Java.

On the other hand, Chrome OS represents Google's pure vision of what an operating system should be. It's simple, super-quick and secure. Google is 100% in control of it.

2. Business model and industry structure:

Everyone knows Android has become sort of a mess. Google would never admit it, because it's largely its own fault. They would say that Android is 100% open, so of course, there will be massive fragmentation -- Amazon (AMZN), Samsung, Facebook (FB - Get Report) -- because everyone is free to modify Android any way they want.

That's all true, but behind that happy-face facade, Google also isn't happy with this situation. Just contrast it with Chrome OS, where Google is in 100% control, and every device is 100% consistent from one PC to the next. It doesn't matter whether it's Acer, Samsung, Lenovo or HP (HPQ) -- they are all identical in terms of the software.

Speaking of software, all Chrome OS devices get updates simultaneously, right away. Google pushes these software updates, and there is nothing Samsung, Acer, Lenovo or HP can do about it -- to stop or delay. Even better, there is nothing Verizon (VZ) can do about it, either. Google is in 100% control.
1 of 3

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Options Profits

Our options trading pros provide over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • Actionable options commentary and news
  • Real-time trading community
SYM TRADE IT LAST %CHG
AAPL $125.48 0.76%
BBRY $8.11 -2.20%
FB $86.21 0.48%
GOOG $524.20 0.51%
NOK $6.80 -1.50%

Markets

DOW 17,639.59 +43.24 0.25%
S&P 500 2,063.50 +5.86 0.28%
NASDAQ 4,976.4640 +17.9960 0.36%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs