May 28, 2013
/PRNewswire/ -- Alliance Data Systems Corporation (NYSE: ADS), a leading provider of loyalty and marketing solutions derived from transaction-rich data, today announced that its Canadian loyalty business signed a new long-term agreement with Irving Oil. Irving Oil was founded in 1924 and operates
's largest refinery, eight distribution terminals, a fleet of delivery trucks and over 900 retail locations throughout
the United States
serving wholesale, home heating, commercial and retail customers. Irving Oil is a privately owned company.
A co-exclusive agreement, Irving Oil will issue AIR MILES reward miles for purchases associated with Transportation Fuels, Automotive Products, Car and Truck Washes, Convenience Store Products and Home Comfort Products.
The AIR MILES® Reward Program is
's premier coalition loyalty program, with approximately two-thirds of Canadian households actively collecting reward miles. Irving Oil joins a coalition of more than 220 leading brand-name sponsors representing thousands of retail and service locations and global online brands. AIR MILES reward miles can be redeemed for more than 1,200 different rewards, such as travel, movie passes, entertainment attractions and electronic merchandise.
Irving Oil will begin to offer AIR MILES reward miles to customers at its approximately 300 locations in
's four Atlantic provinces –
Prince Edward Island
– in a sequenced roll-out throughout the summer.
AIR MILES Collectors will earn 1 reward mile for every 20 litres of transportation fuel purchased in a single transaction; 1 reward mile for every
spent on convenience store –products and car and truck washes in a single transaction; 1 reward mile for every 30 litres of heating oil or propane sold in a single transaction; and 1 reward mile for every gigajoule of natural gas sold in a single transaction.
"In the fiercely competitive energy sector, it is of strategic importance to have Irving Oil, one of
's most respected regional energy and marketing companies join the coalition loyalty program," said
, president of LoyaltyOne, owner and operator of the AIR MILES Reward Program. "This significant addition to our roster of Sponsors in
further deepens our reach into the high value, high-frequency spend category. And, with its substantial number of locations across all four Atlantic provinces, Irving Oil presents new regional issuance growth and opportunities for the coalition and AIR MILES Collectors."
"We're extremely pleased to be partnering with
's premier loyalty program, AIR MILES, and look forward to a strong partnership well into the future," said
, general manager, Irving Oil Marketing. "This great rewards program allows us to better serve our loyal customers who are critical to our ongoing success as a company."
About Irving Oil.
Irving Oil is a privately owned regional energy and marketing company that provides eastern
and New England with the highest-quality products and customer service. Founded in 1924 and based in
Saint John, New Brunswick
, Irving Oil maintains a strong tradition of public service and partnerships within its host communities. For information about Irving Oil, visit
LoyaltyOne is a global leader in the design and implementation of coalition loyalty programs, customer analytics and loyalty services for Fortune 1000 clients around the world. LoyaltyOne's unparalleled track record delivering sustained business performance improvement for clients stems from its unique combination of hands-on practitioner experience and continuous thought leadership. LoyaltyOne has over 20 years history leveraging data-driven insights to develop and operate some of the world's most effective loyalty programs and customer-centric solutions. These include the AIR MILES Reward Program,
's premier coalition loyalty program and a working partnership with
's leading coalition program, dotz. LoyaltyOne is also the equity partner of Direxions, a loyalty pioneer headquartered in
and the owner of COLLOQUY, a group dedicated to research, publishing and education for the global loyalty industry. LoyaltyOne is an Alliance Data company. For more information, visit
About Alliance Data
Alliance Data® (NYSE: ADS) and its combined businesses is
's largest and most comprehensive provider of transaction-based, data-driven marketing and loyalty solutions serving large, consumer-based industries. The Company creates and deploys customized solutions, enhancing the critical customer marketing experience; the result is measurably changing consumer behavior while driving business growth and profitability for some of today's most recognizable brands. Alliance Data helps its clients create and increase customer loyalty through solutions that engage millions of customers each day across multiple touch points using traditional, digital, mobile and other emerging technologies. Headquartered in
, Alliance Data and its three businesses employ approximately 11,000 associates at more than 70 locations worldwide.
Alliance Data consists of three businesses: Alliance Data Retail Services, a leading provider of marketing-driven credit solutions; Epsilon®, a leading provider of multichannel, data-driven technologies and marketing services; and LoyaltyOne®, which owns and operates the AIR MILES® Reward Program,
's premier coalition loyalty program. For more information about the company, visit our web site,
, or you can follow us on Twitter at
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This release may contain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Such statements may use words such as "anticipate," "believe," "continue, " "could," "estimate," "expect," "intend, " "may, " "predict," "project," "would," and similar expressions as they relate to us or our management. When we make forward-looking statements, we are basing them on our management's beliefs and assumptions, using information currently available to us. Although we believe that the expectations reflected in the forward-looking statements are reasonable, these forward-looking statements are subject to risks, uncertainties and assumptions, including those discussed in our filings with the Securities and Exchange Commission.