May 27, 2013
Bally is revealing the first pieces from its exclusive Everest collection for men and women, created to coincide with this month's 60th Anniversary of the first summit of Mt Everest in
Although Bally's Everest connection may be unknown to many, this anniversary provides the perfect opportunity to discover the story. When Sherpa Tenzing Norgay took his steps towards the top of the world on
May 29, 1953
, he made that journey in a pair of Bally Reindeer-Himalaya boots, forever linking the Swiss brand to this momentous achievement.
The Bally Archive is home to an exact replica of Tenzing's original boots that will be on-display in
as part of a celebratory event organised by the Mount Everest Foundation in conjunction with The Himalayan Trust UK. A day-long celebration hosted by
, the first British woman to climb Everest, will be held at
Royal Geographical Society (with IBG) on
The Swiss brand has maintained its link to the conquest of Everest by creating the men's Himalaya boot as the collection's centrepiece, available as Made-To-Order only in selected stores from the anniversary date. The selected Bally boutiques will preview the Himalaya boot with instore displays dedicated to the anniversary while giving customers the chance to pre-order the boot at the same time.
Also on sale in selected stores from
will be the women's Hillary hiking boot and the men's Vincens alpine boot, while the entire Everest collection will be available later in the year.
Finally, as part of a year-long celebration that kicked-off with an exclusive event held in
, Bally will take its own Everest Exhibition on the road to major cities around the world from September.
For more information contact Bally's Press Offices: