In addition to its jewellery and timepiece design and production, Mouawad also manufactures rough diamonds as a Diamond Trading Company(DTC)Sightholder through its joint venture company, Premier Diamond Alliance.
Diamonds and gemmology have always been a passion for the Mouawads and besides being renowned for fine jewellery and timepieces, over the years the Mouawad family has acquired some of the largest and rarest diamonds in the world and many of these historic gems carry Mouawad as part of their designated name. The family's on-going support of the global industry through research and education led to third generation, Robert Mouawad, receiving a Lifetime Achievement Award from the Gemological Institute of America (GIA) and having the GIA campus named in his honour.
Guinness World Records
Mouawad has been honoured by the Guinness World Records four times with their most recent award for the Mouawad L ' Incomparable Diamond Necklace-the most valuable necklace in the world ( $55M)-featuring the world's largest internally flawless diamond, the Incomparable diamond (407.48 carats). In 2010 Guinness awarded Mouawad for creating themost valuable handbag in the world-the Mouawad 1001 Nights Diamond Purse ( $3.8M). In 2003 the Very Sexy Fantasy Bra received a Guinness for being the most luxurious and expensive piece of lingerie ever made ( $11M), and in 1990 a GWR was awarded for the Mouawad Splendor-at the time, the most expensive single pear-shaped diamond in the world ( $12.8M).With brothers Fred Mouawad heading the diamond division, Alain, the watch division and Pascal, the retail division, each Co-Guardian brings his unique business acumen and creativity to the 123 year old brand with the mission of continuing the rich heritage of creating fine jewellery and timepiece collections-while widening distribution through contemporary and accessible price points in order to increase the reach of the brand internationally. http://www.mouawad.com http://www.facebook.com/mouawad SOURCE Mouawad