BATTLE CREEK, Mich., May 24, 2013 /PRNewswire/ -- Kellogg Company (NYSE: K) today announced it will commit more than 640,000 servings of food to support disaster relief efforts following the devastating tornado in Moore, Okla. Four semi-trailers of Kellogg's® cereals and Keebler® snacks are in route to Moore, Okla., with more planned. Feeding America is working with food banks in its network, and other relief agencies, to provide the food to families and individuals impacted by the tornado, as well as relief workers assisting the community.
Kellogg will also support the community through its Breakfasts for Better Days ™ mobile disaster relief center, providing sit-down or "to-go" breakfasts and snacks to those in need. The Breakfasts for Better Days ™ mobile disaster relief center has a tented seating area that can accommodate approximately 100 guests at a time and will provide thousands of servings of Kellogg's® cereal, cereal bars, fruit, juice, coffee and milk each day.
"Our thoughts are with those affected by the tornado in Moore," said Kris Charles, vice president, Global Communications and Philanthropy, Kellogg Company. "When disaster strikes, one of the first things a community needs is nutritious, ready-to-eat foods. We are committed to help during this difficult time."
Through its Breakfasts for Better Days ™ initiative, Kellogg has committed to provide 1 billion servings of cereal and snacks, more than half of which are breakfast, to those who need it most by 2016. The mobile disaster relief center has been deployed by Kellogg's Corporate Citizenship Fund, the charitable arm of Kellogg Company. Learn more at www.kelloggcompany.com.About Kellogg Company At Kellogg Company (NYSE: K), we are driven to enrich and delight the world through foods and brands that matter. With 2012 sales of $14.2 billion, Kellogg is the world's leading cereal company; second largest producer of cookies, crackers and savory snacks; and a leading North American frozen foods company. Every day, our well-loved brands nourish families so they can flourish and thrive. These brands include Kellogg's®, Keebler®, Special K®, Pringles®, Frosted Flakes®, Pop-Tarts®, Corn Flakes®, Rice Krispies®, Kashi®, Cheez-It®, Eggo®, Coco Pops®, Mini-Wheats®, and many more. Because we believe in the power of breakfast, we focus our philanthropic efforts global hunger relief through our Breakfasts for Better Days™ initiative, providing 1 billion servings of cereal and snacks -- more than half of which are breakfast -- to children and families in need by the end of 2016. To learn more about our responsible business leadership, foods that delight and how we strive to make a difference in our communities around the world, visit www.kelloggcompany.com. SOURCE Kellogg Company