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NEW YORK (TheStreet) -- Options are generally the province of investment pros. But don't think they can't be used by the rest of us in simple and fundamental ways that can protect your portfolio of generating cash.

One strategy to get some cash while protecting yourself from a correction in the market would be to put a collar on an S&P 500 ETF. One of the most popular of the ETFs that track the S&P 500 is the SPDR S&P 500 (SPY) or the State Street Global Advisors S&P 500 (SVSPX).

This strategy assumes that you already own the S&P 500. If so, sell the December 175 calls for about $3.17 (per share as of the close on Thursday). There are 100 shares in each call contract, so at $3.17 per share, selling the December 175 calls would net you about $3,170 per contract. In this part of the trade, you are selling another investor the right to participate in the upside of the S&P 500 at a level of 1,770, about 5% from Thursday's level (a traditional covered call writing strategy).


Next, buy the September 150 puts for $1.87 (last trade on Thursday). This gives you the right to sell the SPY at 1,500 to the seller of the put. If the market drops, the value of the put will rise correspondingly (less time-value deterioration, which is currently minimal, and why the strategy is cheap to execute).

Combining the buys and sells will net $1.30 per share (or $1,300 per contract). Should the S&P rally another 5%, you risk the chance of getting called away, and losing the upside past 5%. (Of course, you can always buy back in.) If the S&P drops, the increase in the price of the put will protect you.


Note the put option date, which expires in September, is shorter than the call option date, which expires in December. Accordingly, it's critical to look the position in early September and unwind positions if needed.

Also worth bearing in mind: I've simplified this by putting a collar on the market at large with the S&P 500. The strategy can work wonderfully well with individual stocks, too.

Important Disclosure: Gary Goldberg Financial Services does not provide tax services. The content of this column is meant to foster a conversation between investors and their advisers and should not be viewed as tax, legal or investment advice.

This article was written by an independent contributor, separate from TheStreet's regular news coverage.

Oliver Pursche is the president of GGFS, a boutique money management firm headquartered in Suffern, NY. Pursche is in charge of all business operations and serves on the firms' Investment Committee, Executive Committee and Board of Directors. Pursche is also a co-portfolio manager of the GMG Defensive Beta Fund (MPDAX).

Over the course of his career, Pursche has had the pleasure of working for venerable firms, such as PaineWebber and Neuberger Berman, as well as taking graduate courses at the University of Pennsylvania's Wharton School of Business. Most recently, Pursche published his first book, Immigrants: Unleashing the Economic Force at our Door.

Pursche is a trilingual financial services executive with more than 20 years of industry experience. His professional focus is on improving organizational structures and efficiencies, particularly in sales and the sales & marketing area. In the case of GGFS, Pursche helped four-fold AUM and five-fold revenues, as well as double profit margins from 2005 to 2013. Pursche accomplished this mainly through sales coaching, re-engineering the marketing processes and having an absolute focus on ROI.

Pursche is a frequent guest on CNBC, Fox Business News and Bloomberg Television. He also writes weekly columns for The Wall Street Journal Trading Deck, Forbes.com, Minyanville and The Street.

Pursche serves on the Advisory Board of the Cherie Blair Foundation www.cherieblairfoundation.org, which focuses on helping women entrepreneurs around the world. He is a member of the New York City Ballet Serenade Society and a member of the Advisory Board at Gemini Fund Services.

Pursche lives in Fairfield, CT with his wife Virginia and their two dogs. For a more complete biography, visit http://about.me/oliverpursche. Follow him on twitter @opursche

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