BOGHERI, Italy, May 23, 2013 /PRNewswire/ -- A total of $364,900 was raised from the sale of eight large format bottles of Ornellaia 2010, customized by artist Michelangelo Pistoletto. This record breaking auction, held May 16 th at the Royal Opera House in London, celebrated 25 years of Ornellaia wine from Bolgheri. The sale of the 9L Salmanazar for $120,400 set a record for the single highest price ever paid for a single bottle of Italian wine at auction.
To celebrate the 25th Anniversary, each and every bottle of Ornellaia 2010 has been decorated with a special logo, silk-screened in gold and ivory. Interpreting the theme of 'La Celebrazione,' Pistoletto created labels for an extremely limited and individually-signed and numbered series of large-size bottles: 100 Double Magnums (3 litre), 10 Imperials (6 litre) and a unique Salmanazar (9 litre).
Ornellaia was the star of a benefit auction that featured 8 of the custom bottles created by Michelangelo Pistoletto for the Vendemmia d'Artista Ornellaia 2010 at a gala dinner at London's Royal Opera House which raised $364,900. During the evening, Stephen Mould, Senior Director and Head of the European Wine Department of Sotheby's, conducted a charity auction of these lots: the one-of-a-kind Salmanazar (9 litres), three Imperials (6 litres), and four Double Magnums (3 litres), all unique Pistoletto art pieces. The total proceeds, amounting to $420,000, were donated to the Royal Opera House Foundation."A correlation exists between the cultures of wine and art, between Venus and Bacchus," states Michelangelo Pistoletto. "Neither of them has a practical function, but both are undoubtedly powerful in activating the human spirit. Many artists have found in wine a source of inspiration; it propels the mind towards imagination, fantasy, and towards truth too—in vino is truly veritas. The mirror, in particular, expresses truth and stimulates the imagination. I decided to utilise the mirror for the Ornellaia project, creating its profile through curving, sensuous lines that transgress the traditional square shape of a wine label. I wanted this artwork to be fluid, flexible, dynamic, just like the flowing movement of a thought."