May 23, 2013
), a leading global Brand eCommerce® and digital marketing company, announces today the launch of an enhanced web presence for
, an automation controls, electronic and electromechanical products distributor under the WESCO International, Inc., family of companies.
A global B2B distributor, WESCO enlisted Acquity Group to improve Carlton-Bates' online business and customer experience. Built on the hybris Commerce Suite, Carltonbates.com features enhanced eCommerce capabilities that simplify the user experience for both Carlton-Bates consumers and internal teams. New capabilities include account flexibility for clients to manage online orders, a streamlined purchasing path and a single commerce platform for both B2B and B2C businesses.
"Even with our complex back-end systems, Acquity Group possessed the expertise needed to integrate a new eCommerce experience into our existing infrastructure," said
, Director, Systems Technology & Infrastructure at WESCO. "Acquity Group knows B2B eCommerce and tailored the platform implementation to our specific needs, making the process easier on us."
In addition to new eCommerce features, Carltonbates.com leverages advanced analytical tools to monitor crucial data and real-time feedback to make user experience improvements at a quicker pace. The site's improved search functions are powered by an Endeca integration.
"As a leader in the B2B digital shift, WESCO's investment in eCommerce provides a foundation for the company's continued growth in multi-channel transactions," said Chip Knicker, Vice President at Acquity Group. "We're seeing a growing number of B2B companies developing online experiences that incorporate features and offerings standard in today's B2C eCommerce experiences, so we were thrilled to help WESCO enhance Carlton-Bates' digital presence to better serve their customers."
With the hybris Commerce Suite, Carlton-Bates can manage all online content needs quickly and effectively, without having to go through the IT department. The new platform gives Carlton-Bates' internal team more flexibility to add multiple promotions and rich media, and make rapid content changes – an especially useful component when used in conjunction with the analytics platforms.