This Day On The Street
Continue to site
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

Acquity Group Enhances ECommerce Experience For WESCO

CHICAGO, May 23, 2013 /PRNewswire/ --  Acquity Group (NYSE MKT: AQ), a leading global Brand eCommerce® and digital marketing company, announces today the launch of an enhanced web presence for Carlton-Bates Company, an automation controls, electronic and electromechanical products distributor under the WESCO International, Inc., family of companies.

A global B2B distributor, WESCO enlisted Acquity Group to improve Carlton-Bates' online business and customer experience. Built on the hybris Commerce Suite, features enhanced eCommerce capabilities that simplify the user experience for both Carlton-Bates consumers and internal teams. New capabilities include account flexibility for clients to manage online orders, a streamlined purchasing path and a single commerce platform for both B2B and B2C businesses.

"Even with our complex back-end systems, Acquity Group possessed the expertise needed to integrate a new eCommerce experience into our existing infrastructure," said John Gierl, Director, Systems Technology & Infrastructure at WESCO. "Acquity Group knows B2B eCommerce and tailored the platform implementation to our specific needs, making the process easier on us."

In addition to new eCommerce features, leverages advanced analytical tools to monitor crucial data and real-time feedback to make user experience improvements at a quicker pace. The site's improved search functions are powered by an Endeca integration.

"As a leader in the B2B digital shift, WESCO's investment in eCommerce provides a foundation for the company's continued growth in multi-channel transactions," said Chip Knicker, Vice President at Acquity Group. "We're seeing a growing number of B2B companies developing online experiences that incorporate features and offerings standard in today's B2C eCommerce experiences, so we were thrilled to help WESCO enhance Carlton-Bates' digital presence to better serve their customers."

With the hybris Commerce Suite, Carlton-Bates can manage all online content needs quickly and effectively, without having to go through the IT department. The new platform gives Carlton-Bates' internal team more flexibility to add multiple promotions and rich media, and make rapid content changes – an especially useful component when used in conjunction with the analytics platforms.  

1 of 2

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!


DOW 18,080.14 +21.45 0.12%
S&P 500 2,117.69 +4.76 0.23%
NASDAQ 5,092.0850 +36.0220 0.71%

Partners Compare Online Brokers

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs