ROCKVILLE, Md., May 23, 2013 /PRNewswire/ -- Choice Hotels International (NYSE: CHH) announced today that it has teamed up with Yelp, Travel Channel, Food Network and HGTV to launch its Official Hotel of Summer campaign to help travelers plan fun-filled summer vacations. The new campaign provides travelers with a summer road trip guide for planning the ultimate summer road trip and a series of video vignettes that share advice to help stretch budgets farther this summer. The campaign shares tips like the top 10 museums to see for free, one-tank road trip wonders, scenic vistas for less, budget-friendly food stops and grilling on the road, which highlights the best BBQ road trips, all to help travelers plan their next summer vacation.
This innovative program helps travelers plan fun and affordable summer road trips across America. The innovative online road trip guide runs now through the end of the summer. Targeting people who travel by car versus by air, the guide is packed with useful information on Choice Hotels properties as well as on restaurants, shopping, attractions, recreation and more. This handy new platform lets travelers consult Yelp's trusted reviews to plan and share their own road trips or choose from 75 recommended itineraries from 25 top American cities.
Addressing the proverbial backseat "are we there yet" refrain, the Choice Hotels Official Hotel Of Summer Road Trip Guide offers scores of options to make getting there fun. Users can map out great trips with insider tips on best stops for ice cream, mini golf, quick swims, and more. Travelers can select Choice Hotels properties close to "Yelpers'" top picks for amusement parks, water parks, beaches, festivals and scenic drives, as well as preferred spots for snorkeling, mountain biking, hiking, zip lining, antiquing, and so much more. Additionally, weekly sweepstakes winners will receive Choice Hotels gift cards, and a grand prize winner will get a weeklong road trip with an $875 hotel gift card good at Choice Hotels U.S. properties as well as a car rental, camera and more.*
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