This Day On The Street
Continue to site
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

Windows Ad Turns The Table On Apple

NEW YORK ( TheStreet) -- The tablet operating system wars are heating up once again. In case you missed the new Microsoft (MSFT - Get Report) Windows 8 commercial, the 30-second spot takes direct aim at industry leader Apple's (AAPL - Get Report) iPad.

Microsoft has turned the tables on Apple's iconic "Siri" ads. The ones where famous and not-so-famous people ask their iPhones questions and the mechanical female voice provides almost human responses. In this new ad Microsoft spoofs the original Siri ads and shows what Apple's voice control won't be able to accomplish.

In early afternoon trading, Microsoft is off 1.04% to $34.25 while Apple is up 0.35% to $442.88.

The commercial not only lets you know that Windows 8 tablets are capable of multi-tasking and doing more than playing chopsticks. It also informs potential customers that Windows 8 tablets can be cheaper than iPads. $449 for a new Asus VivoTab Smart versus $699 for a full-size iPad - both with 64 GB of storage.

Yes, it's like comparing apples to oranges (sorry). iOS was created to be a portable operating system made to run on ARM (ARMH)-based processors. Windows 8 is Microsoft's full-bore OS which runs on Intel (INTC - Get Report)-based processors (a dual-core Atom chip in the VivoTab Smart). It's almost an unfair comparison. But when you factor in the price difference you understand why Microsoft is running the ad in the first place.

Whether or not the move will translate into increased Windows 8 device sales is a big unknown. The massive popularity of iPads will be very difficult to overcome. Especially when you factor in Microsoft's original strategy to push Windows RT as the natural competitor for iOS. I guess the software giant figured that a cheaper, somewhat useless version of its OS could compete. That didn't happen.

Now, with second-generation Windows 8 devices coming to market, prices for systems with the full OS are a lot more competitive. Add to that the fact that we will see an improved version of Windows (both RT and 8) later this year. Just in time for the holiday shopping season.

1 of 2

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
SYM TRADE IT LAST %CHG
AAPL $132.60 1.80%
ARMH $54.34 1.40%
GOOG $555.24 -1.70%
INTC $32.56 1.50%
MSFT $47.84 -0.06%

Markets

DOW 18,070.17 -9.97 -0.06%
S&P 500 2,113.24 -4.45 -0.21%
NASDAQ 5,069.70 -22.3850 -0.44%

Partners Compare Online Brokers

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs