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Bridgeline Digital Releases IAPPS 5.0

BURLINGTON, Mass., May 23, 2013 (GLOBE NEWSWIRE) -- Bridgeline Digital, Inc. (Nasdaq:BLIN), The Digital Engagement Company™, today announced the release of iAPPS 5.0. The iAPPS platform combines superior features and functionality in content management, eCommerce, eMarketing, and web analytics in one all-encompassing .NET platform. The latest version of iAPPS boasts a new cross-channel interface; cutting edge mobile-friendly editing and on-the-go authoring; technology integration from industry leading partners; and an overall enhanced user experience. iAPPS remains the only Web Experience Management platform available as either a SaaS or perpetual license.

Since being introduced to the market in 2008, the iAPPS platform has provided thousands of customers with an integrated web solution that puts business context at the forefront of its core value proposition. With iAPPS 5.0, Bridgeline extends that vision and equips customers with easy-to-use tools that optimize their digital assets and capitalize on growing trends in Digital Engagement, particularly around smart mobile device adoption. Research firm Gartner predicts 1.2 billion smart devices will be sold in 2013, up 50% from 2012.

iAPPS 5.0 has added both back- and front-end mobile-friendly capabilities. Administrators can edit and publish content on-the-go with a smart phone or tablet in a touch-oriented iAPPS Content Manager. In addition, site visitors can be more precisely targeted with persuasive content based on device type, navigation behavior, and demographics to improve conversion rates and allow visitors to immediately find what they want. Administrators have the ability to preview content in specific device resolutions to test audience segments or device-specific content prior to publishing.

iAPPS 5.0 has a new cross-channel interface with customizable mega-menus that improve seamless navigation between each of the iAPPS products. All administrative screens and dashboards across iAPPS have been redesigned with flexible page widths, updated library controls and advancements in back-end usability.

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