"We are pleased to be working so closely with Marketo to incorporate our best-of-breed marketing budgeting technology into their platform," said Kristine Steuart, CEO and co-founder of Allocadia. "Our joint customers have been telling us that our products are a great combination, and now Marketo Financial Management makes it easier than ever for Marketo's customers to take control of their marketing budgets."
Additional products will support marketing planning and coordination, and the management of marketing assets.
Register for Marketo's June 4th case study webinar "Beating the Marketing Budget Blues: Building a Process that Works" with Kristen Petersen and Alex Richey of F5 Networks.
About Allocadia SoftwareAllocadia is a cloud software for Marketing Operations that helps marketing teams manage their marketing investment planning, budgeting and marketing ROI. Enterprises see immediate financial benefits by re-allocating marketing budgets to the highest-performing campaigns. Customers include F5 Networks, Juniper Networks, SENSA Products, Stepstone and Trimble. For more information, visit www.allocadia.com or follow @allocadia. About Marketo: Marketing Software. Easy, Powerful, Complete. Marketo, (NASDAQ MKTO) uniquely provides an easy-to-use, powerful and complete marketing software platform that propels fast-growing small companies and global enterprises alike. Marketo® marketing automation and sales effectiveness software streamlines marketing processes, delivers more campaigns, generates more win-ready leads, and improves sales performance. With proven technology, comprehensive services and expert guidance, Marketo helps thousands of companies around the world turn marketing from a cost center into a revenue driver. Known for providing breakthrough innovation and fueling growth, in both 2011 and 2012 Marketo received the CRM Market Leaders Awards Winner for Marketing Solutions by CRM Magazine. Salesforce.com customers also honored the company with the AppExchange Customer Choice Awards for 2012 in the marketing category. Marketo and the Marketo logo are trademarks of Marketo, Inc. All other trademarks are the property of their respective owners.