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The Dannon Company Uses IBM Smarter Commerce To Support Yogurt Market Gains With Big Data Analytics

Stocks in this article: IBM

NASHVILLE, Tenn., May 22, 2013 /PRNewswire/ -- At the Smarter Commerce Global Summit, IBM (NYSE: IBM ) today announced that The Dannon Company, Inc., the leading selling yogurt company in the U.S., is using IBM's cloud-based predictive analytics to ensure it has the right product mix delivered at the right time to satisfy consumers in the highly competitive $7 billion U.S. yogurt market. Through the use of integrated analytics planning, Dannon is able in real-time to improve forecasting abilities.

(Logo:  http://photos.prnewswire.com/prnh/20090416/IBMLOGO)

Headquartered in White Plains, NY, The Dannon Company is America's founding national yogurt company, producing approximately 200 types of flavors, styles and sizes of cultured refrigerated and frozen dairy products and is the leading yogurt maker worldwide under the Dannon and Danone brands.  Dannon's mission is to bring health through food to as many people as possible and is committed to Americans enjoying yogurt every day. To achieve this mission, Dannon needs to ensure product availability at the shelf at the right time and minimize waste through optimized forecasting.

Dannon works with food retailers and other partners to maintain its competitive advantage in the dynamic and growing yogurt category, in which segments such as Greek yogurt are rapidly increasing.

Through IBM's trade and strategic trade planning solutions, The Dannon Company analyzes shopper behavior through the use of big data and predictive analytics, to improve trade investment decisions and make more precise and accurate predictions on product volume and profitability. IBM was instrumental in helping Dannon's sales team to streamline the forecasting and planning process.

To meet continually changing consumer demand generated by promotions, Dannon must precisely anticipate how much additional yogurt is needed by its retailer customers, while also keeping in mind yogurt's limited shelf life. Empty shelves cannot be filled overnight and too much production can result in spoilage, both of which are losses for shoppers, retailers and Dannon. By utilizing these tools and statistics, The Dannon Company is able to more accurately measure how much yogurt they will need through predictive analytics, which ensures enough yogurt is on the shelf, resulting in happier shoppers, less wasted product, and a more profitable business for retailers. 

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