May 22, 2013
- "Hello, Again" performance by Beck for Lincoln wins Webby Awards in Auto & Auto Services and Best Use of Video or Moving Image
- This piece also won a CLIO Bronze in Branded Entertainment and Content/Live Events
- "Hello, Again" is a digital platform created to challenge people to look at the old and familiar in a new way
, the luxury automotive brand, announces four awards for a performance presented as part of its "Hello, Again" digital platform, which is based on the premise that the old and familiar can be reimagined into something remarkable, fresh and relevant.
Winning three Webby Awards and one
's first "Hello, Again" project: Award-winning singer/songwriter Beck's reimagination of
's "Sound and Vision." Beck led 170 musicians through a once-in-a-lifetime performance on
The performance can be viewed
The Beck concept, developed in partnership with esteemed director Chris Milk and
& Associates, and produced by @radical.media, created a 3D special audio visual performance filmed in front of an intimate audience in
at 20th Century Fox Studios.
Famous for his immersive music and fine art projects, Milk, in collaboration with Beck, fully reimagined the live concert concept by creating and filming a 360-degree interactive experience where the music and the musicians surrounded the audience.
"Hello, Again" is a yearlong, multiplatform program supporting reinterpretations of noteworthy artistic material to create fresh work and was created to celebrate the introduction of Lincoln Motor Company, a reinvention of a brand that spans nearly a century.