This Day On The Street
Continue to site right-arrow
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
TheStreet Open House

First Installment Of Lincoln 'Hello, Again' Program Earns Three Industry Awards

Stocks in this article: F





DEARBORN, Mich., May 22, 2013 /PRNewswire/ --

  • "Hello, Again" performance by Beck for Lincoln wins Webby Awards in Auto & Auto Services and Best Use of Video or Moving Image
  • This piece also won a CLIO Bronze in Branded Entertainment and Content/Live Events
  • "Hello, Again" is a digital platform created to challenge people to look at the old and familiar in a new way

Lincoln, the luxury automotive brand, announces four awards for a performance presented as part of its "Hello, Again" digital platform, which is based on the premise that the old and familiar can be reimagined into something remarkable, fresh and relevant.

(Photo: http://photos.prnewswire.com/prnh/20130522/DE18776 )

Winning three Webby Awards and one CLIO is Lincoln's first "Hello, Again" project: Award-winning singer/songwriter Beck's reimagination of David Bowie's "Sound and Vision." Beck led 170 musicians through a once-in-a-lifetime performance on Feb. 5.

The performance can be viewed here.

The Beck concept, developed in partnership with esteemed director Chris Milk and Willo Perron & Associates, and produced by @radical.media, created a 3D special audio visual performance filmed in front of an intimate audience in Los Angeles at 20th Century Fox Studios.

Famous for his immersive music and fine art projects, Milk, in collaboration with Beck, fully reimagined the live concert concept by creating and filming a 360-degree interactive experience where the music and the musicians surrounded the audience.

"Hello, Again" is a yearlong, multiplatform program supporting reinterpretations of noteworthy artistic material to create fresh work and was created to celebrate the introduction of Lincoln Motor Company, a reinvention of a brand that spans nearly a century.

1 of 3

Check Out Our Best Services for Investors

Action Alerts PLUS

Jim Cramer and Stephanie Link reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

Jim Cramer's protégé, David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
Try it NOW
Try it NOW
Try it NOW

Check Out Our Best Services for Investors

Dividend Stock Advisor

Jim Cramer's protégé, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Options Profits

Our options trading pros provide over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • Actionable options commentary and news
  • Real-time trading community
Try it NOW
Try it NOW
Try it NOW
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!

Markets

DOW 17,164.95 -251.90 -1.45%
S&P 500 1,994.99 -26.26 -1.30%
NASDAQ 4,635.24 -48.1670 -1.03%

Partners Compare Online Brokers

Free Reports

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs