While the 30% profit decline is a pretty significant drop -- especially since North America is Baker Hughes' largest market -- it was nonetheless encouraging there was a slight 2% uptick sequentially. Again, this may be one factor in the upgrade by Credit Suisse.
For the performance, BHI CEO Martin Craighead said:
"Our first-quarter results reflect improvement in our North America segment. The increased revenue and profit margins in North America are due to higher activity levels in Canada, along with improved utilization in our pressure pumping business despite a 3% decline in the U.S. onshore rig count since last quarter."
Craighead touched upon some very important points. While the overall health of the industry is not of the "quick fix" variety, investors have to be pleased that management is moving the company in the right direction. Baker Hughes is actually showing decent progress. But the company is still behind Schlumberger and Halliburton. It's not bad company in which to be. But management has to do a better job in fixing its deficits in North America before investors are going to truly embrace this as a turnaround.