"We're thrilled to kick off the Iconic Summer, offering fans of Pepsi and Mountain Dew hundreds of thousands of opportunities to win prizes and experiences," said Simon Lowden, Chief Marketing Officer, Pepsi-Cola North America Beverages. "For decades, Pepsi and Mountain Dew have partnered with influential celebrities and hosted epic events, and we're taking this unique opportunity to bring it all together under one program to give fans a summer they will never forget."Beginning today, fans can collect codes from more than half a million specially marked Pepsi and Mountain Dew 20-ounce, 1-liter, 2-liter and multipack PET bottles and fountain cups and begin redeeming them online for Icons at www.iconicsummer.com to score gear and experiences that only Pepsi and Mountain Dew can provide. Summer is meant to be epic and Iconic Summer promises to deliver!
Pepsi® And Mountain Dew® Kick Off An "Iconic Summer" With Prizes And Exclusive Fan Experiences
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