"We're thrilled to kick off the Iconic Summer, offering fans of Pepsi and Mountain Dew hundreds of thousands of opportunities to win prizes and experiences," said Simon Lowden, Chief Marketing Officer, Pepsi-Cola North America Beverages. "For decades, Pepsi and Mountain Dew have partnered with influential celebrities and hosted epic events, and we're taking this unique opportunity to bring it all together under one program to give fans a summer they will never forget."
Beginning today, fans can collect codes from more than half a million specially marked Pepsi and Mountain Dew 20-ounce, 1-liter, 2-liter and multipack PET bottles and fountain cups and begin redeeming them online for Icons at www.iconicsummer.com to score gear and experiences that only Pepsi and Mountain Dew can provide. Summer is meant to be epic and Iconic Summer promises to deliver!
About PepsiCo PepsiCo is a global food and beverage leader with net revenues of more than $65 billion and a product portfolio that includes 22 brands that generate more than $1 billion each in annual retail sales. Our main businesses – Quaker, Tropicana, Gatorade, Frito-Lay and Pepsi-Cola – make hundreds of enjoyable foods and beverages that are loved throughout the world. PepsiCo's people are united by our unique commitment to sustainable growth by investing in a healthier future for people and our planet, which we believe also means a more successful future for PepsiCo. We call this commitment Performance with Purpose: PepsiCo's promise to provide a wide range of foods and beverages for local tastes; to find innovative ways to minimize our impact on the environment by conserving energy and water and reducing packaging volume; to provide a great workplace for our associates; and to respect, support and invest in the local communities where we operate. For more information, please visit www.pepsico.com.