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Pepsi® And Mountain Dew® Kick Off An "Iconic Summer" With Prizes And Exclusive Fan Experiences

PURCHASE, N.Y., May 20, 2013 /PRNewswire/ -- With summertime just around the corner, Pepsi ® and Mountain Dew ® are excited to announce "Iconic Summer," giving fans the chance to win a wide variety of incredible prizes and experiences. For decades, Pepsi and Mountain Dew have celebrated cultural icons, larger-than-life personalities and hosted some of the most memorable pop culture experiences —but never before have they brought together so many iconic prizes and experience, in the same place, at the same time. Get ready for the biggest event of the summer: this is the Iconic Summer!

PHOTO LINK: Iconic Summer Logo http://multimedia.pepsico.com/public/asset_id/2529

Prizes include everything from Pepsi and Mountain Dew-themed merchandise to once-in-a-lifetime experiences that only Pepsi or Mountain Dew could provide:

  • Trip to MTV Video Music Awards in Brooklyn, NY
  • Trip to iHeart Radio Music Festival in Las Vegas, NV
  • Meet and greet with racing icon Jeff Gordon
  • Meet and greet with racing superstar Dale Earnhardt Jr
  • 2013 Winter Dew Tour Passes
  • Bassmaster All Star Fishing Experience with professional anglers including Gerald Swindle
  • Trip to the 2013 World Series
  • Trip to Super Bowl XVIII

The program also includes a "Hometown Sweeps" component that enables Pepsi and Mountain Dew fans to enter for the chance to win unique experiences right in their own backyard including access to their hometown college and professional sports franchises and other local attractions.

Participating in the Iconic Summer program is easy…simply collect codes and combine icons and you could win. Fans can stop by local retailers and pick up specially marked packages of Pepsi or Mountain Dew, then check under-the-cap for codes to redeem online for "Icon" game pieces. "Icon" game pieces can be combined to unlock different tiers of prizes, or banked for future prizes.

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