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Brooke Nordai Of Capital BlueCross Serves On National Panel To Discuss Successful Value-based Benefits Roll-out

HARRISBURG, Pa., May 20, 2013 /PRNewswire/ -- Brooke Nordai of Capital BlueCross will discuss the company's success with value-based benefits today during the 2013 TriZetto Healthcare Conference held in California. She is joining representatives from BlueCross BlueShield of Tennessee and Lovelace Health Plan on a panel sharing their experiences rolling-out the TriZetto Value-Based Benefits Solution to customers.

Capital BlueCross' value-based benefits structure allows employers to streamline the way they reward members who make good health choices through health and wellness activities or through actual medical services. Capital BlueCross began using TriZetto's Value-Based Benefits Solution about a year ago and has been receiving positive employer feedback about the value to employees who participate.

"TriZetto is an ideal business partner for us, as we work to not only simplify health care for our customers, but to provide them with the knowledge and tools needed to improve their culture of health," said Nordai, Capital BlueCross director of Product Development. "Ultimately, we are aiming to foster a change in lifestyle resulting in better health outcomes for our employers and their employees."

Implementing TriZetto's Value-Based Benefits Solution has been a key step taken by Capital BlueCross in its continuing commitment to innovative solutions that can improve the health of its customers and community.

About Capital BlueCrossIn 2013, Capital BlueCross is celebrating 75 years of serving central Pennsylvania and Lehigh Valley residents and businesses as the region's leading health insurer. Through its family of companies, Capital BlueCross brings innovative services and clinical solutions to the marketplace. Committed to delivering medical value to its communities, Capital BlueCross focuses on improving patient satisfaction, enhancing quality of care and reducing costs. The company continues to lead the change in the industry by meeting the evolving health needs of its customers, most recently by entering the retail market and building a first-of-its-kind health and wellness store called Capital Blue. Headquartered in Harrisburg, Pa., Capital BlueCross is an independent licensee of the Blue Cross and Blue Shield Association, employing more than 1,800 people. More information about Capital BlueCross can be found at

SOURCE Capital BlueCross

Copyright 2011 PR Newswire. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

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