May 20, 2013
company widely known for its products' superior style and quality, today announced its sponsorship of the critically acclaimed
Sasquatch! Music Festival
taking place from
May 24 -27
at the Gorge Amphitheatre in
. blu eCigs' unique activation space, coined The Vapor Lounge, will feature surprise guest appearances from some of this festival's top performers in the indie, rock, and hip-hop genres. blu eCigs will also conduct contest giveaways for coveted general admission tickets in the days leading up to the festival and VIP tickets – with access to premier viewing areas on all three stages – to attendees during this sold-out event.
Festival-goers are invited to stop in at the blu eCigs Vapor Lounge that will feature device charging stations to stay connected throughout the four-day music festival and an interactive social media photo booth, where they can enter to win VIP tickets to select performances. Adult smokers will also have an opportunity to sample a blu eCigs disposable in their choice of Classic Tobacco or Magnificent Menthol flavors.
"We feel blu eCigs is a natural fit for the scene at Sasquatch, a festival that delivers an abundance of choice and variety – catering to the eclectic tastes of music enthusiasts," said
, VP of Marketing at blu eCigs. "We look forward to being a part of this internationally known festival and engage with fans in a unique venue that features a wide array of dynamic performers."
The Sasquatch! Music Festival is hosted in one of the most scenic concert venues in the world – The Gorge – an internationally admired performance site carved in the basalt cliffs high above the Columbia River Gorge. The festival, hailed as "a model of well-paced programming in a four-day schedule as efficient and natural feeling as an expertly built algorithm" by NPR Music, is returning on the heels of a highly successful sold-out 2012 festival. This year's lineup features music's finest acts including Mumford & Sons, The Lumineers, Vampire Weekend, Imagine Dragons, Sigur
, The Postal Service, and more. The full lineup can be found
"blu eCigs has been able to stand out at other super-charged events, so we are excited to have the brand on board at Sasquatch," said
, president of Live Nation's Venue Network. "We feel the blu eCigs' vibe and Vapor Lounge will be the perfect complement to the atmosphere at this festival."
blu eCigs has embraced responsible marketing for its products, and is firmly committed to responsible advertising practices for the electronic cigarette industry as a whole. The Vapor Lounge is 18+ years old for entry. IDs will be required for age verification prior to entering this space.