May 20, 2013
TODAY will begin a strategic expansion of its iconic Ad Meter platform beyond Super Bowl advertising this year by engaging its online panel to determine the year's 'best of the best' in sports, both on and off the field.
Ad Meter: Year In Sports
will encompass rankings across a range of sports categories—both advertising- and non-advertising related—as determined by the Ad Meter panel vote. The Ad Meter panel will be recruited during the month of November, with eligibility open to both current members and new participants.
Also throughout the month of November, the
Ad Meter: Year In Sports'
digital platform will profile the top categories via video, editorial and consumer social sentiment. During the first week in December, the panel will vote across categories with all final results being revealed on
Monday, December 9
, 2013. After the official panel results are revealed,
TODAY Sports will honor winners across categories and look back at the top moments of 2013 with an industry event held in
New York City
This marks just the fourth time in its 25-year history, and the first time since 1997, that
TODAY has utilized its Ad Meter platform beyond the Super Bowl. The previous Ad Meter expansions came in 1996, in conjunction with the Summer Olympics, and in 1997, surrounding the series finale of "Seinfeld."
This will mark the first time that the Ad Meter panel will be utilized to rank non-advertising topics, including "Best Athlete Endorsement," "Most Impactful Sports Story (off the field)," "Funniest Tweet by an Athlete" and "Most Dramatic Sports Moment of the Year," as well as other engaging categories that capture the year in sports and fuel the national conversation around it.